Mobile Marketing and Advertising - Mobile Marketing Magazine

Sony reshuffles mobile leadership with Courtemanche and Kubiak

Sony Interactive Entertainment has named Olivier Courtemanche as its new Head of Mobile and Justin Kubiak as Head of Mobile Business Development and Partnerships. Courtemanche previously served as PlayStation’s Co-Head

Beats by Dre taps Erling Haaland for new ad

Radox announces two-year deal with TCS London Marathon

Play Ventures raises $140M for third gaming fund

Iceland’s 2024 Christmas campaign: ‘That’s Why Santa Goes to Iceland’

The Entertainer unveils 2024 Xmas ad

WATCH: John Lewis unveils 2024 Christmas ad

Affiliate Managers: Shake Off the Fear and Embrace the Partnership Economy

Q&A: ID Mobile Customer and Marketing Director on strategic initiatives and growth

Advertising

Miniclip acquires Easybrain from Embracer in $1.2bn deal

Embracer has entered into a $1.2 billion agreement to sell mobile developer Easybrain to digital entertainment company Miniclip. Under the terms of the deal, Miniclip will acquire 100% of Easybrain

Advertising

JD Sports recruits top stars for 2024 Christmas ad

JD Sports enlisted some of the UK’s top sports and entertainment personalities for its 2024 Christmas ad campaign, which features stars such as Trent Alexander-Arnold, Central Cee and Paddy Pimblett.

Advertising

Sports Direct’s star-studded Christmas campaign unveiled

Sports Direct has launched its Christmas campaign, featuring Frank Lampard, Eddie Hearn, and Maro Itoje. Titled ‘New Traditions Start Here’, the campaign promotes the idea of starting the new year

Advertising

O2 introduces Daisy, the AI chatbot tackling scammers

O2 has launched a campaign featuring a scambaiting chatbot to combat phone scammers, following data from the mobile network that revealed one in five people in the UK face fraud

Advertising

Tesco Mobile launches initiative to boost parent-child online safety talks

Tesco Mobile has teamed up with The Café to introduce a new initiative focused on fostering meaningful discussions about online safety between parents and their children. Research conducted by the

Advertising

Harry’s launches ‘Talk Squad’ with live Twitch stream for mental health support

Men’s grooming brand Harry’s has introduced ‘Talk Squad’, a free mental health service launched for Men’s Health Awareness Month. Developed in collaboration with mental health charity Shout and Guild Gaming,

Advertising

‘Where There’s Water’: WaterAid launches 2024 appeal

WaterAid has launched its 2024 Christmas appeal, ‘Where there’s water’. Featuring a rural community choir, the charity collaborated with Kenyan production company Ginger Ink and worked closely with the local

Advertising

José Mourinho stars in Topps’ UEFA EURO 2024 ad

Topps has launched its UEFA EURO 2024 Chrome trading card set, accompanied by an advertisement featuring football icon José Mourinho. The brand’s ad showcases Mourinho’s signature humor as he visits

Advertising

EE launches ‘Kit for every gamer’ ad

EE has launched its gaming initiative ‘Kit for every gamer’, showcasing the specialist equipment available from the EE Game Store. Developed by the marketing agency Saatchi & Saatchi, the campaign

Advertising

Tesco unveils 2024 Christmas ad celebrating festive spirit

Tesco has launched its 2024 Christmas ad, delving into the true meaning of Christmas spirit and evoking cherished memories of past Yuletides. Developed by London agency BBH and directed by

Member Content

E-commerce’s Customer Magnet: Reach the Right User Audience with Mobile OEM Advertising

Reaching the right audience on mobile is a constant battle for e-commerce brands. This challenge intensified with the COVID-19 pandemic. Lockdowns and social distancing measures fueled a surge in online

Member Content

Audigent and Onetag raise the bar for programmatic combining real-time data and AI-powered curation

Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By

Member Content

5 Marketing Automation capabilities that are an absolute must for marketers

You want to reach hundreds of thousands, millions, even tens of millions of users. And you want to make each and every one feel unique. Sounds mind-boggling, if not downright

Member Content

Multilocal boosts growth with major expansion: doubles SSP partnerships and adds key talent to team

Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its

Member Content

Combining Paid & Organic User Acquisition for App Success

Without mastering user acquisition, you are unlikely to get far in today’s highly competitive app marketing landscape. In case you aren’t aware, user acquisition is the process of attracting and

Member Content

VeraViews leverages NextGen FDI initiative to launch in UAE

The UAE Ministry of Economy has announced that VeraViews will be incorporated in the UAE under the NextGen FDI initiative. VeraViews is a pioneering new digital advertising platform that uses

Member Content

How a Leading Ride-Hailing App Achieved Market Expansion with OEM Advertising

One thing is clear in mobile marketing: standing still is not an option. With rapidly growing competition, even established brands must find new ways to reach untapped audiences and achieve

Member Content

10 ASO Missteps That Could Cost You – And How to Fix Them

Increasing visibility, harvesting high-intent users via that magic word (downloads), and ultimately seeing your app grow without unsustainable acquisition costs—that’s every app developer’s dream, right? To achieve this ideal scenario,

Member Content

SeenThis launches in Japan

Adaptive streaming technology company SeenThis today announces its arrival in Japan with the opening of an office in Tokyo. With the move, SeenThis is expanding its presence in Asia, following

Member Content

Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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