Member Content The Mindset Platform by GumGum introduces groundbreaking Index – unlocking actionable insights for brands to better align ads with consumer interests
Member Content

The Mindset Platform by GumGum introduces groundbreaking Index – unlocking actionable insights for brands to better align ads with consumer interests

GumGum, the creator of mindset technology, is proud to introduce its groundbreaking Mindset Index, a powerful new data insight platform poised to redefine how brands gauge audience engagement within specific

Advertising

Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place

AI

3DLook enters strategic partnership with Bershka

3DLook, which specialises in AI-powered mobile body scanning and virtual try-on solutions, has announced a strategic partnership with Bershka, a leading fashion brand under the Inditex (ITX) umbrella. The collaboration

Member Content Nectar360 and American Express renew longstanding co-branded credit card partnership
Member Content

Nectar360 and American Express renew longstanding co-branded credit card partnership

Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the renewal of its longstanding co-branded credit card partnership with American Express. American Express is the

mCommerce

UK Cyber Weekend online shopping spend up 5 per cent year-on-year – report

After spending £1.04bn on Black Friday, UK shoppers spent an additional £2.41bn over the weekend (Nov 24-27), up 5.6 per cent year-on-year, according to figures from Adobe. The Adobe Digital

mCommerce

Giffgaff kits out Big Issue sellers with NFC-equipped phones for easier mobile payments

Giffgaff is providing the Big Issue with 250 refurbished phones, which the organisation’s frontline teams are distributing to new vendors, enabling them to increase their cashless sales. This will be the

Advertising

BAT launches multichannel campaign calling for new regulations on vaping

BAT, the UK’s largest listed tobacco and vaping company, has launched a multichannel media campaign urging for the introduction of new regulations. The campaign, which is running across UK newspapers,

Advertising

Aldi and Kevin the Carrot launch Pinterest campaign featuring secret Christmas board

Aldi and Kevin The Carrot have partnered with Pinterest to celebrate Aldi’s festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time, including Lead Generation Ad,

Guest Columns

How Warrior unlocked a new revenue channel

Adam Aubrey, Head of e-Commerce at KBF Enterprises, home of sports nutrition brand, Warrior, examines how it overhauled its mobile marketing strategy. Warrior is one of the fastest-growing supplement businesses

News

Layer completes $1.8m seed round

Layer, an AI-powered productivity tool used by gaming companies, has completed a $1.8m seed round led by ad tech and gaming angels, and VC funds, including Jim Payne, Akin Babayigit,

Advertising

McDonalds Monopoly Double Peel promotion returns to the UK for a second year

A report on McDonalds Monopoly Double Peel promotion returning to the UK for a second year

News

TikTok launches Creativity Program Beta

A report on TikToks launch of its Creativity Program Beta

Advertising

Pinterest opens Possibility Place pop-up shop in Londons Covent Garden

A report on Pinterest opening its Possibility Place pop-up shop in Londons Covent Garden

Advertising

2023 Effective Mobile Marketing Awards Shortlist revealed

A report on the announcement of the 2023 Effective Mobile Marketing Awards Shortlist

Advertising

Movers and Shakers: Immediate Media, Snap, Pinterest, BlackBerry and more

Our regular report on new hires in the digital and mobile marketing world, this month featuring Immediate Media, Snap, Pinterest, BlackBerry and more

Advertising

The Royal British Legion launches What They Wont Tell You multichannel campaign

A report on the The Royal British Legions launch of its What They Wont Tell You multichannel campaign

Member Content Getting wise to the sneaky practices of MFAs
Member Content

Getting wise to the sneaky practices of MFAs

Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry

Advertising

Movers and Shakers: Biscuiteers, Xiaomi, GroupM, Adam&EveDDB and more

Our regular report on new hires in the digital and mobile marketing world, this month featuring Biscuiteers, Xiaomi, GroupM, Adam&EveDDB and more

Member Content Lupin Part 3: Netflix does it a la Lupin again
Advertising

Lupin Part 3: Netflix does it a la Lupin again

Lupin, the renowned gentleman thief, has returned for a third instalment. However, before he made his reappearance, France’s most wanted fugitive couldn’t resist committing a new misdeed – one that

Connected World

Heineken creates TH3 G4M1NG FR1DG3 beer fridge/PC combi for gamers

A report on Heineken creating TH3 G4M1NG FR1DG3 beer fridge/PC combi for gamers

More Stories

Video Interviews

Member Content

Resources