AI

Apple integrates ChatGPT into iPhone to enhance AI capabilities

Apple has launched a range of new AI-powered features through a new partnership with OpenAI. At the technology giant’s annual Worldwide Developers Conference in Cupertino, California, Apple executives unveiled “Apple

Advertising

Spotify encourages Gen Z to vote in General Election in new campaign

Spotify has launched a new three-week campaign to encourage Gen Zs to vote in the upcoming UK General Election, on 4 July. As part of the campaign, the streaming giant

Member Content Onetag launches the industry’s first AI co-pilot for programmatic media curation
Member Content

Onetag launches the industry’s first AI co-pilot for programmatic media curation

Leading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs and curation partners more accurately

AI

Oppo commits to making AI phones more accessible

Oppo has pledged to make AI phones more accessible to everyone, targeting 50 million users globally by the end of the year. As a result, the electronics company has said

AI

Meta to build AI tec specifically for the European market

The parent company of Facebook, Meta Platforms, has announced it is developing new AI technology targeted specifically for Europe. As a result, the new technology will incorporate regional linguistic, geographic,

Connected World

Nokia CEO makes ‘world’s first live immersive voice and audio call’

Nokia has claimed to make the world’s first live immersive voice and audio call over a cellular network. The call was made possible by the telecom giant’s new Immersive Voice

Advertising

In Pictures: Spotify launches largest global marketing campaign of 2024

Spotify has launched its biggest global marketing campaign since its 2023 Spotify Wrapped. The new campaign,“ My Spotify”, celebrates its millions of listeners and all of the ways they listen

Member Content Elevate Your Mobile Marketing Strategy: AVOW’s Ultimate Guide to Mobile OEM Ad Formats in 2024
Member Content

Elevate Your Mobile Marketing Strategy: AVOW’s Ultimate Guide to Mobile OEM Ad Formats in 2024

Ready to take your mobile advertising strategy to new heights in 2024? AVOW is excited to present its latest in-depth guide on Mobile OEM Ad Formats! This comprehensive resource is

Member Content DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights
Member Content

DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights

DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand

AI

Google updates AI app guidelines

Google has updated its set of guidelines and recommendations to assist developers in integrating AI into their apps. Emphasising testing and responsible use of the tool, the technology giant will now

AI

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

Videos

Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

Videos

Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

Videos

Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

Videos

Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

Stats

Data: Advertising budgets impacted by privacy legislation & signal loss

Nearly all (95%) marketing professionals are expecting continued signal loss or privacy legislation this year and in the future, new data has revealed. According to Interactive Advertising Bureau’s (IAB) ‘State

Videos

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

Member Content Preciso announces new integrated solution to deliver next-level native advertising
Member Content

Preciso announces new integrated solution to deliver next-level native advertising

Preciso has launched a new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend.  With consumers becoming less tolerant of

AR/VR

Snap launches sponsored AR filters

Snap has launched sponsored AR filters, allowing advertising partners to reach 800 million monthly active users worldwide. Combining new Sponsored AR Filters with its existing Sponsored Lenses (pre-capture AR), the

App Marketing

PayPal hires ex-Uber VP to head up new ad business

PayPal has named former Uber Advertising Vice President and General Manager Mark Grether to lead its new advertising platform. Grether has over 20 years of experience in the field and

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