Advertising

JOLT and Vauxhall leverage DOOH for smart EV advertising

JOLT, the Digital Out-of-Home (DOOH) network, has teamed up with Vauxhall to launch an innovative campaign in London, demonstrating how DOOH and in-app advertising can enhance brand engagement with electric

Advertising

Uber Eats teams up with Javier Bardem in new ad

Uber Eats has introduced a fresh creative platform celebrating moments of relaxation and downtime, featuring Academy Award-winner Javier Bardem. Directed by Emmy Award-winning filmmaker David Shane and produced by O

Member Content From buzzword to better advertising: why supply-side curation is the smart approach in 2025
Member Content

From buzzword to better advertising: why supply-side curation is the smart approach in 2025

Keith Arrowsmith, Global Marketing Director at Onetag, discusses supply-side curation’s benefits for all parties in the programmatic supply path – and helps clarify misconceptions that remain as we head in

Member Content Gamelight Delivers 500,000 Installs to Springcomes’ Merge Sweets 
Member Content

Gamelight Delivers 500,000 Installs to Springcomes’ Merge Sweets 

Overview  South-Korean game publisher Springcomes partnered with rewarded user acquisition platform Gamelight to scale the user base of their hybrid-casual game Merge Sweets.  This article focuses on Merge Sweets, a

Social & Influencer Marketing

TikTok partners with EE BAFTA Film Awards 2025

TikTok is solidifying its role in entertainment by partnering with the EE BAFTA Film Awards 2025. Following its 2024 BAFTA Television Awards collaboration, TikTok expands its partnership to celebrate cinematic

Member Content Q&A: Piero Pavone, CEO at Preciso
Member Content

Q&A: Piero Pavone, CEO at Preciso

Piero Pavone, CEO at Preciso, fills us in on the rise of native advertising and some of the latest adtech innovations transforming this space Q: Welcome Piero. Why are advertisers

Member Content Return of the Apps! AVOW is Back at MWC 2025 with Free Consultations and a Supper Club Party!
Member Content

Return of the Apps! AVOW is Back at MWC 2025 with Free Consultations and a Supper Club Party!

Mobile World Congress (MWC) 2025, the world’s largest and most influential connectivity event, is just around the corner! From 3-6 March 2025, industry leaders, innovators, and visionaries will gather at

Connected World

Elevate Wholesale appoints Will Goodall as director

Elevate Wholesale, the UK channel’s ground-to-cloud technology partner, has announced the appointment of Will Goodall as Elevate Wholesale Director, reinforcing its commitment to a rapidly expanding channel division. With nearly

Advertising

Taboola and Reach extend 13-year partnership

Taboola has announced the renewal of its long-standing partnership with Reach PLC. This new multi-year agreement extends their exclusive collaboration into its thirteenth year. Under the renewed deal, Reach will

Advertising

Cadbury celebrates everyday kindness in new campaign

Cadbury has highlighted “everyday acts of kindness” in its newest campaign. Titled ‘Made to Share’ and created by VCCP, the campaign features limited edition Cadbury Dairy Milk bars that honour

Member Content Utiq launches Trusted Partner Programme to further accelerate adoption and growth
Member Content

Utiq launches Trusted Partner Programme to further accelerate adoption and growth

Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces the launch of its Trusted Partner Programme and Certification for the industry.  Collaboration across the digital advertising

Member Content Adapting to New Realities: Mobile Marketing Trends You Need to Know in 2025
Member Content

Adapting to New Realities: Mobile Marketing Trends You Need to Know in 2025

Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025. As 2024 demonstrated,

Member Content The Best Crypto Marketing Campaigns and Why They Were so Successful
Member Content

The Best Crypto Marketing Campaigns and Why They Were so Successful

Cryptocurrency knows how to do marketing. The funny thing is—it doesn’t really have to. Crypto attracts its own investors without trying—if the Bitcoin price USD prediction and price is right,

Member Content What You Should Look for in a Mobile Online Casino
Member Content

What You Should Look for in a Mobile Online Casino

Today, more people than ever use their smartphones and tablets to play online casino games or place bets on the iGaming industry’s safest and most secure websites.  However, there are

Member Content Nectar360 partners with Marriott Bonvoy
Member Content

Nectar360 partners with Marriott Bonvoy

Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on how they

Member Content Affiliate Managers: Shake Off the Fear and Embrace the Partnership Economy
Member Content

Affiliate Managers: Shake Off the Fear and Embrace the Partnership Economy

Considering a move from an affiliate network to a Partnership Management Platform? Here’s what you need to know Switching from a conventional affiliate network to a partnership platform can feel

Member Content Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services
Member Content

Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services

The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze how different Large Language Models (LLMs) perceive their brands,

Member Content Limelight Inc.’s annual ad network report hails digital marketing’s “great survivors”
Member Content

Limelight Inc.’s annual ad network report hails digital marketing’s “great survivors”

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new

Member Content Using email data for acquisition – a timely gift for stressed-out marketers this holiday season
Member Content

Using email data for acquisition – a timely gift for stressed-out marketers this holiday season

By Ray Jenkin, Board Director, esbconnect Each year at about this time, commentators pop up to offer all-seeing predictions of what this year’s Black Friday/Cyber Monday period (November 29 to

Member Content SeenThis appoints Hannah O’Neill as VP Sales, EMEA
Member Content

SeenThis appoints Hannah O’Neill as VP Sales, EMEA

Adaptive streaming technology company SeenThis has appointed experienced adtech professional Hannah O’Neill as VP Sales, EMEA. Meanwhile, former UK GM Nick Titmus has moved to a new role as VP

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