Advertising

Madame Tussauds unveils new emotion-led campaign

Madame Tussauds London has launched a  new campaign, ‘Feel it for Yourself’, designed to showcase the powerful emotions and immersive experiences that define a visit to the iconic attraction. Created

Advertising

Magnite expands partnership with Samsung Ads

Magnite has expanded its global partnership with Samsung Ads, the advertising division of Samsung Electronics. This expansion comes after Samsung Ads saw significant revenue growth on Magnite’s Streaming SSP from

Advertising

Jameson x Puma celebrate football fans

Jameson has joined forces with Puma to launch a limited-edition collection that celebrates football fans. The campaign features former Ireland and Newcastle goalkeeper Shay Given and supports both brands’ goal

Member Content M&M Global Awards Call for Entries to open 10th April
Member Content

M&M Global Awards Call for Entries to open 10th April

The Call for Entries for the 36th annual edition of the M&M Global Awards will launch on 10th April. The Awards celebrate and amplify the world’s best media campaigns, creating

Advertising

Specsavers temporarily rebrands as ‘Specsandhearingsavers’ for new campaign

Specsavers has launched a new campaign to promote its audiology services. For six weeks, the brand will be temporarily called ‘Specsandhearingsavers’ to highlight its 20 years of expertise in hearing

Advertising

JD Williams celebrates midlife women with ‘We See You’ campaign

JD Williams has launched a new campaign celebrating the “rebellious spirit, energy, and effortless style” of midlife women. The campaign, titled ‘We See You’, was created in collaboration with fashion

Advertising

London Eye launches year-long “Iconic Ride” campaign

The London Eye has launched a new year-long, multi-channel campaign titled “The World’s Most Iconic Ride,” created by Modern Citizens. To celebrate its 25th anniversary, the campaign highlights the Eye’s

Advertising

Squared.io launches PROTECT to enhance ad control

Squared.io has launched PROTECT, a suite of features that gives advertisers more control over their ad placements. PROTECT focuses on enhancing brand safety, reducing fraud, and improving campaign efficiency. It

Advertising

Montirex celebrates Liverpool’s football culture in new campaign

Founder Creative has unveiled its latest campaign for Montirex, the sportswear brand known for its popular monthly drops. The new “MTX Run City” collection celebrates Liverpool’s football culture, focusing on

Advertising

Under Armour launches football campaign with Hakimi

Under Armour has signed Paris Saint-Germain and Morocco right-back Achraf Hakimi as the brand continues to grow its presence in football across EMEA. He’ll wear Under Armour’s Shadow Elite 3

Member Content What You Should Look for in a Mobile Online Casino
Member Content

What You Should Look for in a Mobile Online Casino

Today, more people than ever use their smartphones and tablets to play online casino games or place bets on the iGaming industry’s safest and most secure websites.  However, there are

Member Content 10 Mobile Technology Tips to Succeed in 2025
Member Content

10 Mobile Technology Tips to Succeed in 2025

“There are two kinds of companies at the end of this decade. Companies that fully utilize AI, and the rest are out of business.” – Peter Diamandis As we move

Member Content Return of the Apps! AVOW is Back at MWC 2025 with Free Consultations and a Supper Club Party!
Member Content

Return of the Apps! AVOW is Back at MWC 2025 with Free Consultations and a Supper Club Party!

Mobile World Congress (MWC) 2025, the world’s largest and most influential connectivity event, is just around the corner! From 3-6 March 2025, industry leaders, innovators, and visionaries will gather at

Member Content Q&A: Piero Pavone, CEO at Preciso
Member Content

Q&A: Piero Pavone, CEO at Preciso

Piero Pavone, CEO at Preciso, fills us in on the rise of native advertising and some of the latest adtech innovations transforming this space Q: Welcome Piero. Why are advertisers

Advertising

Supercell teams up with Gordon Ramsay for new ad

Supercell has launched a new ad featuring TV chef Gordon Ramsay. Created by the Stockholm office of Uncommon Creative Studio, the campaign centres on a 60-second ad in which Ramsay

Member Content From buzzword to better advertising: why supply-side curation is the smart approach in 2025
Member Content

From buzzword to better advertising: why supply-side curation is the smart approach in 2025

Keith Arrowsmith, Global Marketing Director at Onetag, discusses supply-side curation’s benefits for all parties in the programmatic supply path – and helps clarify any misconceptions that remain. In the programmatic

Member Content Gamelight Delivers 500,000 Installs to Springcomes’ Merge Sweets 
Member Content

Gamelight Delivers 500,000 Installs to Springcomes’ Merge Sweets 

Overview  South-Korean game publisher Springcomes partnered with rewarded user acquisition platform Gamelight to scale the user base of their hybrid-casual game Merge Sweets.  This article focuses on Merge Sweets, a

Member Content Why is Genshin Impact Developing a Console Game When Its Mobile Game is So Popular?
Member Content

Why is Genshin Impact Developing a Console Game When Its Mobile Game is So Popular?

Genshin Impact is one of the most popular mobile games ever made, along with a handful of other hit titles, such as Call of Duty: Mobile, Candy Crush Saga, Among

Member Content Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth
Member Content

Utiq Expands Regional Leadership in Southern Europe and DACH to Support Continued Growth

 Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the

Member Content Industry coalition rallies advertisers for Know Your Customer consultation
Member Content

Industry coalition rallies advertisers for Know Your Customer consultation

UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime

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