Member Content REPLUG’s 5-Step Ebook to Master Paid User Acquisition: Serving as a Foundation to Success for 100+ App Marketers
Member Content

REPLUG’s 5-Step Ebook to Master Paid User Acquisition: Serving as a Foundation to Success for 100+ App Marketers

Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, offers a 5-step guide on how to master paid user acquisition. In 2023, paid mobile app user acquisition has become increasingly challenging

Advertising

Masterclassing reveals 2024 Future of Mobile Festival schedule

Masterclassing has announced its Future of Mobile Festival schedule for next year, with the first event taking place on 30 January in London. The schedule also includes nine Mobile and

Videos

Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

AI

Yahoo Advertising unveils new AI suite

Yahoo Advertising has launched a central AI suite that boosts performance-based solutions within the Yahoo DSP. Yahoo Blueprint has been launched to enhance decision-making, making AI more accessible, and serving

AI

Whatsapp drafts in Dentsu to engage customers and offer more personalised services

Global technology company Meta has appointed Dentsu as the first global agency network solution provider for WhatsApp Business. The partnership which is initially launching in the UK aims to respond

AI

Snapchat debuts Bitmoji Beauty Drop in partnership with e.l.f Cosmetics

Snapchat and e.l.f Cosmetics has launched the first-ever Bitmoji Beauty Drop to showcase the beauty brand products for a limited time. Bitmoji Drops are exclusive digital fashion or beauty items

Advertising

Reddit’s VP of International Growth on becoming more ‘accessible and culturally relevant’

Reddit’s VP of International Growth, Durgesh Kaushik, sits down with Mobile Marketing Magazine to discuss the innovative strategies being implemented by the social media platform to scale growth in core

Social & Influencer Marketing

TikTok expands Ticketmaster partnership across 20 markets

Ticketmaster and TikTok have expanded their partnership which allows artists to sell tickets to fans directly via the social media app across over 20 countries. As a result of the

News

TalkTalk Business appoints Ruth Kennedy as CEO

TalkTalk Business has named Ruth Kennedy as its new Chief Executive Officer. Kennedy joined the telecoms business as Managing Director in March this year, having held a raft of senior

App Marketing

TikTok UK debuts ‘Pulse Premiere’ tapping Sky Sports as first approved publisher

Social media platform TikTok has launched its ‘Pulse Premiere’ advertising solution in the UK, securing Sky Sports as its first approved British publisher. TikTok’s ‘Pulse Premiere’ solution allows advertisers to

Member Content REPLUG’s 5-Step Ebook to Master Paid User Acquisition: Serving as a Foundation to Success for 100+ App Marketers
Member Content

REPLUG’s 5-Step Ebook to Master Paid User Acquisition: Serving as a Foundation to Success for 100+ App Marketers

Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, offers a 5-step guide on how to master paid user acquisition. In 2023, paid mobile app user acquisition has become increasingly challenging

Member Content Getting wise to the sneaky practices of MFAs
Member Content

Getting wise to the sneaky practices of MFAs

Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry

Member Content Run better app retargeting campaigns in 2024 with Remerge’s new guide
Advertising

Run better app retargeting campaigns in 2024 with Remerge’s new guide

App-based businesses require a constant flow of new users to grow their business – but they also need a mobile retargeting strategy to retain newly acquired audiences and nurture their

Member Content Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers
Guest Columns

Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers

Robert Wildner, Co-founder and CEO at Avow, offers a guide to major end-of-year Shopping Seasons, and explains how brands can leverage them to best effect.  The holiday season, filled with

Advertising

2023 Effective Mobile Marketing Awards Shortlist revealed

A report on the announcement of the 2023 Effective Mobile Marketing Awards Shortlist

Member Content Why you need a user acquisition audit for your mobile app in 2023
Guest Columns

Why you need a user acquisition audit for your mobile app in 2023

Luisa Ronchi, Director of App Store Optimisation (ASO) and User Acquisition at ConsultMyApp, explains how a user acquisition audit can evaluate the effectiveness of current strategies and identify opportunities to boost

Member Content Brands are wasting budget on “annoying” ads that do more harm than good, new YouGov survey finds
Advertising

Brands are wasting budget on “annoying” ads that do more harm than good, new YouGov survey finds

More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a

Member Content Usability in martech: Making a marketer’s life easier
Guest Columns

Usability in martech: Making a marketer’s life easier

On World Usability Day ,Katerina Matthaiou, Head of Product and Growth at Upstream, discusses seven components that make  a martech platform’s User Experience stand out. The slogan of November 9th,

Member Content Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition
mCommerce

Nectar360 chooses Valuedynamx to turbocharge its eShops affiliate proposition

Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, has announced the launch of a new platform to support its Nectar eShops proposition, powered by the leading

News

TikTok launches Creativity Program Beta

A report on TikToks launch of its Creativity Program Beta

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