Uber Boat by Thames Clippers has appointed Atomic London as its new creative agency, following a competitive pitch process. The move comes as the company prepares to unveil its revamped
Madame Tussauds London has launched a new campaign, ‘Feel it for Yourself’, designed to showcase the powerful emotions and immersive experiences that define a visit to the iconic attraction. Created
Magnite has expanded its global partnership with Samsung Ads, the advertising division of Samsung Electronics. This expansion comes after Samsung Ads saw significant revenue growth on Magnite’s Streaming SSP from
Jameson has joined forces with Puma to launch a limited-edition collection that celebrates football fans. The campaign features former Ireland and Newcastle goalkeeper Shay Given and supports both brands’ goal
The Call for Entries for the 36th annual edition of the M&M Global Awards will launch on 10th April. The Awards celebrate and amplify the world’s best media campaigns, creating
Specsavers has launched a new campaign to promote its audiology services. For six weeks, the brand will be temporarily called ‘Specsandhearingsavers’ to highlight its 20 years of expertise in hearing
JD Williams has launched a new campaign celebrating the “rebellious spirit, energy, and effortless style” of midlife women. The campaign, titled ‘We See You’, was created in collaboration with fashion
The London Eye has launched a new year-long, multi-channel campaign titled “The World’s Most Iconic Ride,” created by Modern Citizens. To celebrate its 25th anniversary, the campaign highlights the Eye’s
Squared.io has launched PROTECT, a suite of features that gives advertisers more control over their ad placements. PROTECT focuses on enhancing brand safety, reducing fraud, and improving campaign efficiency. It
Founder Creative has unveiled its latest campaign for Montirex, the sportswear brand known for its popular monthly drops. The new “MTX Run City” collection celebrates Liverpool’s football culture, focusing on
Under Armour has signed Paris Saint-Germain and Morocco right-back Achraf Hakimi as the brand continues to grow its presence in football across EMEA. He’ll wear Under Armour’s Shadow Elite 3
Today, more people than ever use their smartphones and tablets to play online casino games or place bets on the iGaming industry’s safest and most secure websites. However, there are
“There are two kinds of companies at the end of this decade. Companies that fully utilize AI, and the rest are out of business.” – Peter Diamandis As we move
Mobile World Congress (MWC) 2025, the world’s largest and most influential connectivity event, is just around the corner! From 3-6 March 2025, industry leaders, innovators, and visionaries will gather at
Piero Pavone, CEO at Preciso, fills us in on the rise of native advertising and some of the latest adtech innovations transforming this space Q: Welcome Piero. Why are advertisers
Supercell has launched a new ad featuring TV chef Gordon Ramsay. Created by the Stockholm office of Uncommon Creative Studio, the campaign centres on a 60-second ad in which Ramsay
Keith Arrowsmith, Global Marketing Director at Onetag, discusses supply-side curation’s benefits for all parties in the programmatic supply path – and helps clarify any misconceptions that remain. In the programmatic
Overview South-Korean game publisher Springcomes partnered with rewarded user acquisition platform Gamelight to scale the user base of their hybrid-casual game Merge Sweets. This article focuses on Merge Sweets, a
Genshin Impact is one of the most popular mobile games ever made, along with a handful of other hit titles, such as Call of Duty: Mobile, Candy Crush Saga, Among
Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the
UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Moloco, a leader in operational machine learning (ML) and performance advertising, today released findings from its latest research study, 2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps. This
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support