Shein has been named the top brand that appears most often in TikTok shopping hauls, new research has revealed. According to research, carried out by journey advertising platform Illumin, Shein
Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, offers a 5-step guide on how to master paid user acquisition. In 2023, paid mobile app user acquisition has become increasingly challenging
Masterclassing has announced its Future of Mobile Festival schedule for next year, with the first event taking place on 30 January in London. The schedule also includes nine Mobile and
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Yahoo Advertising has launched a central AI suite that boosts performance-based solutions within the Yahoo DSP. Yahoo Blueprint has been launched to enhance decision-making, making AI more accessible, and serving
Global technology company Meta has appointed Dentsu as the first global agency network solution provider for WhatsApp Business. The partnership which is initially launching in the UK aims to respond
Snapchat and e.l.f Cosmetics has launched the first-ever Bitmoji Beauty Drop to showcase the beauty brand products for a limited time. Bitmoji Drops are exclusive digital fashion or beauty items
Reddit’s VP of International Growth, Durgesh Kaushik, sits down with Mobile Marketing Magazine to discuss the innovative strategies being implemented by the social media platform to scale growth in core
Ticketmaster and TikTok have expanded their partnership which allows artists to sell tickets to fans directly via the social media app across over 20 countries. As a result of the
TalkTalk Business has named Ruth Kennedy as its new Chief Executive Officer. Kennedy joined the telecoms business as Managing Director in March this year, having held a raft of senior
Social media platform TikTok has launched its ‘Pulse Premiere’ advertising solution in the UK, securing Sky Sports as its first approved British publisher. TikTok’s ‘Pulse Premiere’ solution allows advertisers to
Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, offers a 5-step guide on how to master paid user acquisition. In 2023, paid mobile app user acquisition has become increasingly challenging
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry
App-based businesses require a constant flow of new users to grow their business – but they also need a mobile retargeting strategy to retain newly acquired audiences and nurture their
Robert Wildner, Co-founder and CEO at Avow, offers a guide to major end-of-year Shopping Seasons, and explains how brands can leverage them to best effect. The holiday season, filled with
Luisa Ronchi, Director of App Store Optimisation (ASO) and User Acquisition at ConsultMyApp, explains how a user acquisition audit can evaluate the effectiveness of current strategies and identify opportunities to boost
More than two-thirds of people (70 per cent) find digital advertising annoying and unpleasant, while 72 per cent say that bad advertising experiences have negatively affected their perception of a
On World Usability Day ,Katerina Matthaiou, Head of Product and Growth at Upstream, discusses seven components that make a martech platform’s User Experience stand out. The slogan of November 9th,
Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, has announced the launch of a new platform to support its Nectar eShops proposition, powered by the leading
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry