Mobile Marketing and Advertising - Mobile Marketing Magazine

Dutch Game Garden to close in 2025

Dutch Game Garden is set to close in January 2025. The company attributed the closure to “changes in opportunities and focus for public funding.” In a statement, the company said:

LG Ad Solutions pioneers new era of interactive TV experiences

Comment: How can resellers attract new customers

SpongeBob SquarePants joins Brawl Stars for 25th anniversary takeover

Odeeo secures $5M to boost audio ads in mobile games

LADbible Group names Mike Walsh as new Marketing Director

AppsFlyer partners with Unity Ads

Audigent and Onetag raise the bar for programmatic combining real-time data and AI-powered curation

Snapchat expands ad offerings with ‘Sponsored snaps’

Advertising

Nando’s unveils giant bottle in Shoreditch

Nando’s has introduced a massive inflatable bottle of PERi-Ketchup in Shoreditch, London, to celebrate the launch of their new spicy grocery product. Developed by St Marks Studios in collaboration with

Advertising

VMO2 names Tesco Mobile CCO Brand Director

Virgin Media O2 (VMO2) has appointed Rachel Swift as its new Brand and Advertising Director, succeeding the outgoing Simon Groves. Swift will assume her new role at the end of

Advertising

Sidemen joins EE for nation-wide gaming event

EE has announced it aims to “gamify the nation” by launching the world’s “biggest playable arcade” at Brighton Pier and Wembley Stadium on 7 September. With the participation of Sidemen

Advertising

iD Mobile pokes fun at rivals with transfer-themed billboard ads

iD Mobile has tapped into the excitement of football’s transfer deadline day over the weekend. Created by the creative agency Trouble Maker, the out-of-home campaign showcases images of customers who

Advertising

Zynga sells Web3 project Sugartown to D20

Zynga has exited its web3 project, Sugartown, selling it to a newly established company called D20. In a statement, posted on social media, the company stated: “This is an historical

Events

Why you should attend Masterclassing’s Digital Marketing Masterclass?

On September 25, 2024, Masterclassing will host an essential event for senior marketers: the Digital Marketing Masterclass at London’s Royal Society of Chemistry. This half-day event, running from 9:00 AM

Connected World

Creative UK launches support fund for creative industries

Creative UK has introduced a new funding initiative aimed at supporting game developers and other creative businesses in North East England. In collaboration with the North East Combined Authority, the

Advertising

Deliveroo debuts new TV ad

Deliveroo has launched its new “Now Just Got Even Better” brand platform, debuting a new campaign and TV advert. The first TV ad, developed in collaboration with the firm’s agency

Advertising

The Ordinary launches 3D AR experience for latest skincare products

Skincare brand The Ordinary has utilised augmented reality (AR) to create an interactive mural that highlights three of its latest products. Developed by 360-marketing agency One Agency, the project involved

Member Content

E-commerce’s Customer Magnet: Reach the Right User Audience with Mobile OEM Advertising

Reaching the right audience on mobile is a constant battle for e-commerce brands. This challenge intensified with the COVID-19 pandemic. Lockdowns and social distancing measures fueled a surge in online

Yahoo Advertising taps AI to launch Yahoo Creative

Yahoo Advertising has launched a new data-driven ad creative solution, Yahoo Creative. The tool, which leverages AI to customise creative executions across the open web based on the individual viewing

Advertising

Data: 65% of marketers concerned AI is ‘being introduced too quickly’

Two-thirds (65%) of marketers are concerned AI is being introduced too quickly, according to new data. New research from the Chartered Institute of Marketing (CIM) revealed that 52% of marketers

Member Content

DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights

DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand

Member Content

Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation

Utiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration of its Authentic Audiences

Member Content

VeraViews joins the Conscious Advertising Network (CAN)

VeraViews, an open-ledger advertising ecosystem that prevents ad fraud, has been accepted as a member of the Conscious Advertising Network (CAN). In its membership application, VeraViews explained how ad fraud

Member Content

Elevate Your Mobile Marketing Strategy: AVOW’s Ultimate Guide to Mobile OEM Ad Formats in 2024

Ready to take your mobile advertising strategy to new heights in 2024? AVOW is excited to present its latest in-depth guide on Mobile OEM Ad Formats! This comprehensive resource is

Member Content

Differences between Mobile Casinos and Browser Casinos

When I decide to play at an online gambling site, the first decision I have to make is whether I’m going to play at a mobile gambling site itself or

Member Content

Q&A: esbconnect CEO Suzanna Chaplin on challenges facing marketers today

What are the biggest challenges in digital marketing right now? Without doubt, the biggest is the imminent demise of the cookie. Even while cookies prevail in Chrome, for now at

Member Content

HSN Launches New Creator Platform Powered by impact.com to Seamlessly Collaborate with Creators, Increase Consumer Engagement

impact.com, the world’s leading partnership management platform, and HSN, a leader in livestream shopping and video storytelling, today announced the launch of the new creator platform, HSNfluencer, powered by impact.com’s

Member Content

Index Exchange and Utiq Partner to Expand Industry Access to Addressability

Utiq, the European AdTech company with a unique Telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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