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In Pictures: Samsung unveils pop-up Galaxy Z Flip5 skatepark

Samsung has opened a two-week pop-up skatepark in London in celebration of its Galaxy Z Flip5 foldable device. The “Drop in with Samsung Flip Park”, which runs from 30 November

App Marketing

Spotify global marketing boss on ‘realest’ Wrapped in response to ‘especially chaotic’ year

Spotify’s head of global marketing, Louisa Ferguson, has described this year’s Wrapped as the “realest” so far, despite something about 2023 feeling “especially chaotic” with regards to how people consumed

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Avon appoints CMO Kristof Neirynck to CEO

Cosmetics company, Avon, has promoted its Chief Marketing Officer Kristof Neirynck as its new Chief Executive Officer. He succeeds Angela Cretu, who has been with the company for over 25 years. Neirynck

Member Content How Does SKAN Work?
Guest Columns

How Does SKAN Work?

Grant Simmons, VP, Kochava Foundry, explains how the firm’s Ultimate Marketer’s Guide to SKAdNetwork (SKAN) can help marketers navigate Apple privacy-centric ad attribution framework. In the evolving landscape of digital

Advertising

Smirnoff global campaign celebrates social connections

Vodka brand, Smirnoff, has launched a series of activations to champion the power of the collective and reignite social connections around the world in a celebration of the spark that’s

Member Content AVOW’s Dynamic Preloads Guide – A game-changer for mobile gaming developers, revolutionizing user acquisition in the mobile gaming industry
Guest Columns

AVOW’s Dynamic Preloads Guide – A game-changer for mobile gaming developers, revolutionizing user acquisition in the mobile gaming industry

Robert Wildner, Co-founder and CEO at Avow,  explains why the company’s Dynamic Preloads Guide is a must-read for any brand looking to increase downloads of their mobile games. The mobile gaming

Member Content Jo Wallace joins Jellyfish as Global Executive Creative Director
Member Content

Jo Wallace joins Jellyfish as Global Executive Creative Director

Jellyfish, the global digital marketing business to some of the world’s biggest brands, has announced the appointment of Jo Wallace as its Global Executive Creative Director (ECD). She will shape

News

Spotify launches 2023 Wrapped with live London show

Spotify is celebrating the launch of 2023 Wrapped with a live show in London on 30 November. Wrapped Live in London will feature performances of some of the stand out

Member Content The Mindset Platform by GumGum introduces groundbreaking Index – unlocking actionable insights for brands to better align ads with consumer interests
Member Content

The Mindset Platform by GumGum introduces groundbreaking Index – unlocking actionable insights for brands to better align ads with consumer interests

GumGum, the creator of mindset technology, is proud to introduce its groundbreaking Mindset Index, a powerful new data insight platform poised to redefine how brands gauge audience engagement within specific

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Future of Mobile Festival 2024 schedule announced

The schedule for Masterclassing’s 2024 Future of Mobile Festival has been announced. It includes nine Mobile & App Masterclasses, starting in Barcelona on 27 Feb, with other events taking place

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McDonalds Monopoly Double Peel promotion returns to the UK for a second year

A report on McDonalds Monopoly Double Peel promotion returning to the UK for a second year

News

TikTok launches Creativity Program Beta

A report on TikToks launch of its Creativity Program Beta

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Pinterest opens Possibility Place pop-up shop in Londons Covent Garden

A report on Pinterest opening its Possibility Place pop-up shop in Londons Covent Garden

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2023 Effective Mobile Marketing Awards Shortlist revealed

A report on the announcement of the 2023 Effective Mobile Marketing Awards Shortlist

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Movers and Shakers: Immediate Media, Snap, Pinterest, BlackBerry and more

Our regular report on new hires in the digital and mobile marketing world, this month featuring Immediate Media, Snap, Pinterest, BlackBerry and more

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The Royal British Legion launches What They Wont Tell You multichannel campaign

A report on the The Royal British Legions launch of its What They Wont Tell You multichannel campaign

Member Content Getting wise to the sneaky practices of MFAs
Member Content

Getting wise to the sneaky practices of MFAs

Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry

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Movers and Shakers: Biscuiteers, Xiaomi, GroupM, Adam&EveDDB and more

Our regular report on new hires in the digital and mobile marketing world, this month featuring Biscuiteers, Xiaomi, GroupM, Adam&EveDDB and more

Member Content Lupin Part 3: Netflix does it a la Lupin again
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Lupin Part 3: Netflix does it a la Lupin again

Lupin, the renowned gentleman thief, has returned for a third instalment. However, before he made his reappearance, France’s most wanted fugitive couldn’t resist committing a new misdeed – one that

Member Content Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers
Guest Columns

Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers

Robert Wildner, Co-founder and CEO at Avow, offers a guide to major end-of-year Shopping Seasons, and explains how brands can leverage them to best effect.  The holiday season, filled with

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