Mobile Marketing and Advertising - Mobile Marketing Magazine

2025 Mobile & App Masterclass schedule revealed

The 2025 Mobile & App Masterclass series is set to take place across major cities worldwide, offering invaluable insights into mobile and app development. These events will bring together industry

TikTok Shop hosts LIVE Shopping at Winter Wonderland

EE revives Echo & the Bunnymen’s ‘The Killing Moon’ in new ad

Magnite and LG Ad Solutions expand global partnership

Snapchat brings families closer this Christmas

Cameo launches CameoX to make fame accessible to everyone

Coca-Cola launches QR-enabled Xmas campaign at Piccadilly Lights

PLT CMO Nicki Capstick steps down

RECAP: Comment: How can resellers attract new customers

Advertising

Deck Nine announces layoffs

Deck Nine has undergone layoffs, though the exact number of affected employees has not been disclosed. The announcement was made over the weekend via a message from CEO Mark Lyons,

Advertising

OpenAI teams up with Future to bring specialist media to ChatGPT users

OpenAI has announced a strategic partnership with Future to bring content from over 200 of Future’s media brands to ChatGPT users. This collaboration introduces Future’s trusted journalism to new audiences

Advertising

Tom Daley joins Malibu’s festive campaign

Malibu has unveiled a festive winter edition of its ongoing responsible drinking initiative, Don’t Drink and Dive, in partnership with the Royal Life Saving Society UK (RLSS UK). As the

Advertising

Reddit reveals 2024’s top Christmas gifting trends

Reddit has revealed the key holiday gifting trends for 2024, offering a glimpse into how people are approaching the festive season. Mums top the gifting wishlistAccording to Reddit data, mums

Advertising

Lovehoney unveils ad supporting new ‘junk food’ rules

Lovehoney has unveiled a provocative new ad campaign in response to surprising regulations reclassifying popular breakfast staples like porridge and crumpets as “junk food.” Starting October 2025, ads for these

Analysis

RECAP: Q&A: ID Mobile Customer and Marketing Director on strategic initiatives and growth

What are the most significant trends you’re seeing in the mobile telecommunications industry right now? Firstly, and a rather obvious one considering the sector I work in, is the ever-growing

Advertising

Spotify launches ‘Wrapped’ Experience at Outernet

Spotify is celebrating London’s listening habits with an immersive ‘Wrapped’ campaign at Outernet, located on Tottenham Court Road. The ‘Wrapped’ installation is part of the the company’s broader annual ‘Wrapped’

Advertising

The Works celebrates togetherness in Xmas ad

The Works has launched a new campaign celebrating “the magic of togetherness”, in time for Christmas Titled ‘Time Well Spent,’ the campaign features the ad ‘Santa Pause,’ which stars a

Advertising

Fussy launches Xmas ad

Fussy has launched a new Christmas advert for its limited edition Santa-inspired scent. Created by independent creative agency 10 Days, the ad features a short film that offers an X-rated

Advertising

Converse features Charli XCX in Xmas ad

Converse has launched a new campaign featuring Charli XCX. The campaign, which has already been displayed in Times Square and at the New York City Rockefeller Center, will roll out

Member Content

VeraViews leverages NextGen FDI initiative to launch in UAE

The UAE Ministry of Economy has announced that VeraViews will be incorporated in the UAE under the NextGen FDI initiative. VeraViews is a pioneering new digital advertising platform that uses

Member Content

How a Leading Ride-Hailing App Achieved Market Expansion with OEM Advertising

One thing is clear in mobile marketing: standing still is not an option. With rapidly growing competition, even established brands must find new ways to reach untapped audiences and achieve

Member Content

10 ASO Missteps That Could Cost You – And How to Fix Them

Increasing visibility, harvesting high-intent users via that magic word (downloads), and ultimately seeing your app grow without unsustainable acquisition costs—that’s every app developer’s dream, right? To achieve this ideal scenario,

Member Content

SeenThis launches in Japan

Adaptive streaming technology company SeenThis today announces its arrival in Japan with the opening of an office in Tokyo. With the move, SeenThis is expanding its presence in Asia, following

Member Content

Brand Metrics appoints Alysha Dino to drive global CTV measurement growth

As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its

Member Content

How BILD News Boosted Organic Visibility with a Winning ASO Strategy

App Store Optimization (ASO) is no longer optional when standing out in the app stores—it’s a MUST part of your holistic app marketing strategy. For BILD News, one of Germany’s

Advertising

Restaurant Brands International names Jerry Daykin as first head of global media

Jerry Daykin has been appointed as the Head of International Media at Restaurant Brands International, overseeing Burger King, Popeyes, Tim Hortons, and Firehouse Subs. This one-year contract position is a

Member Content

51% of creators have already commenced holiday content

Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings

Member Content

GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital Advertising

GumGum, the contextual-first technology leader transforming digital advertising, today announced the launch of the GumGum Platform, a flagship solution that unifies its three main product lines: GumGum Contextual, GumGum Attention,

Advertising

Klarna rebrands Shaquille O’Neal as ‘Shaquille O’Deal’ for festive campaign

Basketball icon Shaquille O’Neal has been rebranded as Shaquille O’Deal for Klarna’s upcoming major Christmas campaign, highlighting special festive offers. The festive campaign will feature the former Lakers star in

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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