Mobile Marketing and Advertising - Mobile Marketing Magazine

Supercell teams up with Gordon Ramsay for new ad

Supercell has launched a new ad featuring TV chef Gordon Ramsay. Created by the Stockholm office of Uncommon Creative Studio, the campaign centres on a 60-second ad in which Ramsay

Victorian Plumbing teams up with Peter Crouch in new ad

Booking.com unveils partnership with Capital’s Drivetime Show

Steven Bartlett signs with WME for global representation

Kingsmill launches “It’s Not Magic” TV ad

DHL CEO: ‘Delivering Lions for 20 years a privilege’

What You Should Look for in a Mobile Online Casino

ITV celebrates Saturday ‘Nights In’ with star-studded ad

John Lewis Money joins England rugby as official partner of Six Nations

Advertising

Zumba launches ‘Say It. Believe It.’ ad

Zumba has launched a new campaign aimed at reshaping the fitness conversation. Titled “Say It. Believe It.”, the campaign inspires people to embrace their unique confidence and self-expression through dance

Advertising

Huuuge Games cuts workforce by 29%

Mobile developer and publisher Huuuge Games has announced plans to reduce its workforce by 29%, impacting 122 employees. The majority of layoffs, 89 employees, are at its Polish studio, accounting

Advertising

Harvey Nichols unveils SS25 campaign

Harvey Nichols has unveiled a new campaign as part of its Spring/Summer 2025 campaign. The campaign was developed in collaboration with designer and illustrator Jacky Marshall, also known as JackyBlue.

Social & Influencer Marketing

LinkedIn Ads tackles wasted spend with new ad

LinkedIn Ads has launched a new ad addressing wasted ad spend. Created in-house by LinkedIn Brand Creative, the campaign features two 30-second spots demonstrating how the platform enables businesses to

Advertising

Uber partners with Gatwick for multi-year travel ad

Uber has been announced as the newest media partner for London Gatwick Airport, launching a quirky out-of-home campaign to promote their multi-year collaboration. Developed by Mother, Uber’s UK agency of

Analysis

Billion Dollar Boy CEO on US TikTok ban

The US TikTok ban represents a significant loss for American consumers, and the creators, and small businesses who thrive on it. TikTok has been an essential platform for community-building, cultural

Advertising

Manchester City Women announces global partnership with Revolut

Manchester City Women has announced a new global partnership with Revolut. This marks Revolut’s first venture into women’s football, expanding Manchester City Women’s network of commercial partners. With Revolut’s global

Advertising

EE and Netflix host Squid Game 2 experience at Westfield

EE and Netflix have partnered to host a Squid Game 2 experience at the EE Studio in Westfield White City. The Pink Guards from the hit series will roam the

Advertising

Cadbury launches ‘The Winning Pass’ with footballers

Cadbury is launching a multichannel campaign featuring some of football’s biggest stars, as part of its ongoing partnership with Arsenal FC, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United

Advertising

Bensons for Beds celebrates the power of the yawn in new ad

Bensons for Beds has launched a new campaign encouraging Brits to unwind this January. The ‘Yawnhub’ initiative highlights the benefits of yawning, revealing it triggers the release of “feel good”

Member Content

Utiq launches Trusted Partner Programme to further accelerate adoption and growth

Utiq, the European adtech company with a unique telco-powered first-party identifier, today announces the launch of its Trusted Partner Programme and Certification for the industry. Collaboration across the digital advertising

Member Content

Adapting to New Realities: Mobile Marketing Trends You Need to Know in 2025

Robert Wildner, Co-founder and CEO of AVOW, emphasizes that app developers and mobile marketers must adapt to emerging trends and new channels to stay competitive in 2025. As 2024 demonstrated,

Member Content

Achieving Organic Growth in 2025 with Mobile OEMs and Dynamic Preloads

As the competition for user attention intensifies, achieving organic growth is no longer just a “nice-to-have”—it’s a critical component for long-term app success. With acquisition costs climbing, organic growth has

Member Content

The Best Crypto Marketing Campaigns and Why They Were so Successful

Cryptocurrency knows how to do marketing. The funny thing is—it doesn’t really have to. Crypto attracts its own investors without trying—if the Bitcoin price USD prediction and price is right,

Member Content

Nectar360 extends its award-winning Avios partnership with IAG Loyalty to 2028

Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has announced an extension of its award-winning partnership with IAG Loyalty that allows Nectar members to convert their

Member Content

Audience Store partners with AudienceProject to enhance incremental reach capabilities for TV advertisers

Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental reach for

Member Content

Utiq announces Austria launch, partnering with A1, Austria’s leading telecommunications provider

Utiq, the European AdTech company with a unique telco-powered first-party identifier that harnesses Authentic Consent to enable responsible digital marketing, has officially entered the Austrian market in collaboration with A1,

Member Content

Navigating Black Friday Challenges: How OEM Ads Help

As Black Friday approaches, app marketers face an increasingly competitive scenario, with rising eCPMs across traditional advertising channels. This spike in costs, especially on platforms like Google and Facebook, can

Member Content

Nectar360 partners with Marriott Bonvoy

Nectar360 which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced a partnership with Marriott Bonvoy that will give its Nectar members more flexibility on how they

Member Content

Affiliate Managers: Shake Off the Fear and Embrace the Partnership Economy

Considering a move from an affiliate network to a Partnership Management Platform? Here’s what you need to know Switching from a conventional affiliate network to a partnership platform can feel

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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