MASTERCLASSING

3DLOOK launches genuine virtual dressing room experience

Gabby Fernie

Mobile body scanning company, 3DLOOK has launched YourFit - the first and only solution that combines virtual apparel try-on with size and fit recommendations.

The 2-in-1 solution is unique in its ability to produce an output that not only looks realistic in the resulting snapshots but also faithfully reproduces the measurements of the shopper, unlike other solutions that roughly overlay a photo of a garment over the shopper’s photo. Brands have the option of offering the complete capabilities of the solution or incorporating stand-alone try-on or size and fit recommendations.

YourFit extracts important features of the user’s body, such as body contour, body shape and position, from the customer’s photos and creates an accurate 3D avatar. The solution also detects specific body parts (head, neck, shoulders, forearm, and ankle) and captures details of the user’s appearance, such as haircut and skin tone, which are superimposed on the avatar.

The technology then uses photos of clothes to imitate their 3D versions and fits them onto the 3D avatar, instantly displaying a resulting image to the consumer. Additionally, the shopper’s body data is matched with product data to generate size recommendations.

3DLOOK’s core tech relies on a pipeline of several different techniques adapted from computer vision and computer graphics. Each of these components has been trained on data sets consisting of images or scans of up to 100,000 of real and simulated individuals. 

Additionally, the solution utilizes photos of clothing taken directly from brands’ product pages, which makes it easy for brands to scale the technology and save time and resources, since there is no need for them to create digital copies of their collections in 3D.

To use YourFit, online shoppers simply choose an item of clothing and click on a widget on a product page to be voice-guided through a quick and easy scanning process using a smartphone camera.

Brands that use 3DLOOK’s solutions have decreased return rates by up to 48 per cent, while increasing conversion by four times year over year. Earlier this year, 3DLOOK announced that it has raised $6.5m (£4.72m) in Series A funding, led by Almaz Capital.

“With the launch of YourFit, we’re taking another significant step in eCommerce personalization and enabling a superior shopping experience that is the first of its kind,” said CEO and Co-Founder of 3DLOOK, Vadim Rogovskiy.

“This highly anticipated solution allows consumers to see a photorealistic simulation of how clothes will fit and look on their own body and combines that with personalized size and fit recommendations. Our customers have requested this combination of features and we’re already developing the next version of our immersive try-on technology, which will take into account how different fabrics move and drape on individuals and show users how clothing will fit them in any position and on any background.”