02 Launches 2-per-day No-contract Mobile Broadband
- Tuesday, December 2nd, 2008
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O2 has launched a Pay & Go mobile broadband service offering with daily, weekly and monthly access fees, all including free wi-fi at 6,000 The Cloud hotspots.
After paying a one-off fee of 29.99 for the USB modem, users can pay 2 per day, for a 500MB allowance; 7.50 for a week and 1GB allowance; or 15 for a month and 3GB allowance. O2 says the solution is perfect for those who travel on business once or twice a week, and dont want to be tied to a contract. Users can buy mobile broadband credit at O2 stores, branches of Carphone Warehouse, via the O2 website, or by calling O2 customer services on 08705 214000.
Pay & Go mobile broadband customers will also benefit from O2s new coverage checker and 50-day Happiness Guarantee. Since these new customer-focused measures were launched in November, O2 says it has seen a considerable drop in the number of returned USB modems, showing that simple, honest advice has led to consumers being better informed at the time of purchase.
O2 Mobile Broadband Pay & Go will offer download speeds of up to 3.6Mbps. The deal with The Cloud means users can access free wi-fi at 6,000 hotspots in pubs and cars, branches of McDonalds and at major airports. The dongle will identify the user as an O2 Mobile Broadband Pay & Go customer and so enable them to access the hotspot.
Last month we stated our intention to clean up the mobile broadband market and give consumers the fairest and most honest deals, says O2 Marketing Director, Peter Rampling. Our O2 Mobile Broadband Pay & Go will appeal to those customers who want to snack on the Internet without the need to commit to a long term contract. Our younger customers want to live online and can do so with Pay & Go at affordable prices.


