Independent mobile advertising sales agency 4th Screen Advertising reports that it has served over 1 billion UK mobile ads through its proprietary ad serving engine, Mpression. The Mpression mobile ad network includes sites such as O2 Active, Virgin, ITV, Tesco mobile, Zoo, Heat, Metro, London Lite, Flirtomatic and Eyevibe.
Over 20 million page impressions per month are being served to iPhone and Blackberry devices, allowing brands to target this cash-rich, time-poor audience. Recent brands to include mobile as part of their communications strategy include Barclaycard, Coca-Cola, Nike, Natwest, Doritos, Peperami, Fitness First and McDonalds.
Reaching this milestone is a huge achievement and a testament to our carrier grade technology ad serving platform Mpression, says, 4th Screen Advertising Managing Director, Mark Slade. In the current economic climate, brands are looking for more measurable channels and mobile provides not only a completely trackable solution, but also a highly targeted audience, reducing wastage and ensuring campaigns successes.