Mobile network 3 has revealed that its customers bought more than one million music tracks and videos in the last month. According to the company, 17% of all audio track digital downloads bought in April, via mobile and the Internet, were on its network. 3 also captured 76% of the mobile music download market in April, and 4% of total single sales in the UK. The company has also revealed that its 3.5 million customers are spending an average of 34.51 per month on communications, entertainment and information services.
3s music service offers customers access to 500,000 tracks from all the major record labels and independents, and recently helped catapult Gnarls Barkley to the number one slot in the UK charts, with more than 20% of the singles downloads coming from 3. The service recently won a Music Week award for Best Digital Service.
This million a month milestone is significant to us and to the wider music industry says 3 Marketing Director, Graeme Oxby. In single sales, 3 is second only to iTunes on the Internet a few years ago no-one would have believed mobile could have had such an impact on the music market.
Peter Jamieson, Chairman of record company trade body the British Phonographic Industry, adds:
"The UK record industry's investment in legal digital music distribution, combined with technical innovations such as mobile delivery, means that the UK now boasts the biggest and most advanced digital music market in Europe. British music is on a high, and the digital revolution means UK consumers have never had so much choice over where, when and how they buy their music."