On Wednesday 6 February, our Masterclass programme will be returning to the East Coast for its first US events of 2013. 

Travel & Tourism

Kicking off the day is our Mobile Travel & Tourism Masterclass, which already has 50 brands from the sector signed up to attend, including American Airlines, Booking.com, priceline.com, Avis Budget Group, New-York Historical Society, Novotel, JetBlue Airways, and Accor Hotels.

The event is free to attend for senior travel & tourism executives, and will show how they can deploy the latest mobile marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints.

Delegates will hear from mobile experts during a brief initial presentation, before moving to a more in-depth consultation during the round-table discussions, followed by a keynote from United Airlines senior manager of emerging technology about its own mobile journey.

Travel & tourism executives can register for their free place here. 

Brand & Agency

In the afternoon, theres the Mobile Brand & Agency Masterclass, with the brands already signed up including Tommy Hilfiger, L Oreal, The New York Times, Condé Nast, Sony Music Entertainment, ABC News, Unilever, Victorias Secret, Citibank, Avon, Nestle, ESPN, H&M, and Bloomingdales.

The half-day event follows the same Masterclass format, starting with brief presentations from mobile experts, then moving to a round-table discussions, giving each delegate the opportunity to put their questions to those experts, and finally a keynote presentation from a brand about its own experiences in mobile – in this case, ESPN senior vice-president and GM of mobile Michael Bayle.

Brand and advertising agency executives can sign up for their free place here.