1.36bn Indian Mobile Subscriptions by 2020, according to Analysys Mason
- Friday, December 16th, 2011
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The Indian mobile market will grow from 812m mobile subscriptions at the end of 2011, to 1.36bn in 2020, according to a report from Analysys Mason. According to the report, entitled The Indian mobile market: forecasts and analysis 2011–2020, 3G and 4G technologies will account for 57.1 per cent and 10.7 per cent, respectively, of these connections.
However, unique mobile user penetration will only reach 54 per cent in 2020, up from 34 per cent in 2011, due to affordability constraints in rural areas.
“Operators need to understand the multiple SIM phenomenon and inactivity drivers in emerging markets, in order to evaluate their true revenue potential,” says Sourabh Kaushal, lead consultant at Analysys Mason. “These factors camouflage the country’s actual teledensity, and make it difficult to evaluate the market’s true revenue opportunity.”
Until 2012, adoption of 3G services is expected to be limited, primarily because of costly data plans and the high cost of entry. However, from 2013, operators are expected to migrate 3G-capable handset users to 3G networks, resulting in high adoption rates for these services.