160Characters Briefing Focuses on Messaging

SMS & mobile messaging assocation 160Characters is hosting the first of a series of breakfast briefings in London on 15 December, to discuss the continued growth of the messaging sector.

Sponsored by Acision, the briefing will consider questions including how to continue and maximise that growth; how messaging services such as iMessage affect SMS; and how to ensure that messaging gets an appropriate slice of the marketing budget.

Tickets for the event are available here.