App store GetJar and DIDMO, creator of the Magmito mobile app creation solution, have revealed that The Salvation Army’s social justice app, The Daily Cup, created by DIDMO, has solicited more than 190,000 mobile downloads in six weeks from GetJar. Of the users who downloaded the app, 6.2 per cent clicked through from the ‘Donate $10 Now’ button within the app, and 3.9 per cent submitted the volunteer form.

“The success of The Daily Cup app is a testament to the growing trend of mobile and how it is reaching every facet of society and business, especially when a philanthropic organization like The Salvation Army embraces mobile to connect with younger donors,” says GetJar CMO, Patrick Mork. “We, together with DIDMO, are excited to have a hand in this impactful initiative and proud to report the app solicited an over 10 per cent response rate from those users clicking through to donate or wanting to volunteer.”

GetJar believes the app’s impressive download and clickthrough numbers speak to the growing trend of non-profit organizations successfully expanding their donor bases by embracing mobile marketing. By reaching these demographics through emerging mobile platforms, says GetJar, charities like The Salvation Army are forging relationships with younger donors early, in an effort to sustain these relationships as they grow older. 

“The Salvation Army partnered with DIDMO and GetJar in an effort to engage the mobile generation and allow these people to help the less fortunate during the holiday season,” says Major C. Mark Brown, community relations and development secretary at The Salvation Army USA Southern Territory Headquarters.  “We were incredibly successful in connecting with over 190,000 people who are now getting informed, educated, and encouraged to participate in the fight against social injustice directly on their mobile phones.”

The free Daily Cup mobile app addresses important social justice issues such as hunger, homelessness, HIV/AIDS, human trafficking, and natural disasters through building awareness and encouraging donations of both time and money from the younger, mobile demographic. Participation among users is encouraged via a feedback form for volunteer inquiries and donation options including the ‘Donate $10 Now’ button. Created by DIDMO, using its cross-platform Magmito mobile app creation software. The Daily Cup app was exclusively distributed on GetJar.