20 Per Cent of UK’s Online Christmas Sales will be Mobile
- Wednesday, November 6th, 2013
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UK consumers will make 20.4 per cent of their online Christmas purchases using their mobile in 2013, according to Adobe.
The projected average across Europe is 12.4 per cent, growth of 68 per cent from 2012. While in the US, 14.4 per cent of online sales are expected to be made online, a 40 per cent increase from last year. If these rates of growth continue, Europe may exceed even the US in mobile shopping next year, according to Adobes Online Shopping Forecast.
Across Europe, the Nordics follow the UK, with 14.7 per cent of sales expected via mobile, with Germany at 10.6 per cent and the Netherlands at 10.5 per cent. 
The US and UK can expect 2 December to be the busiest online shopping day, while Europe overall is forecast to see most people making purchases on 9 December.
