The 2015 Effective Mobile Marketing Awards, sponsored by Theorem, are open for business. The Awards, now in their sixth year, recognise excellence in mobile marketing across 35 categories, and have attracted more than 200 entries in each of the last three years.

Mothercare, Tesco, Renault, North Face, IKEA, Subway and Lloyds Banking Group were among the brands picking up awards last time round, while Manning Gottlieb OMD, Mindshare, Mobile 5, Future Platforms and OMD were among the victorious agencies.

New categories this year include Most Effective Smartwatch App, Most Accessible App, and Most Effective Publisher Offering. Theres also a Grand Prix Award for the best entry overall. Plus, in addition to the 35 primary categories, we will also once again be running four People’s Choice Awards, with the shortlist drawn up by a panel of industry experts and the winners chosen by a public vote. The People’s Choice categories and shortlist will be announced in the weeks to come.

The full category list is below and the Awards Ceremony will take place on 26 November in London. For more information and details on how to enter the Awards, head for the Awards website. The entry deadline is 5pm UK time, Friday 7 August 2015. For information on sponsoring the Awards contact [email protected]

Categories:
Services
Most Effective Advertising Network
Most Effective Advertising Technology Platform
Most Effective Mobile-first Service
Most Effective Publisher Offering

Products
Most Effective Consumer Smartphone App
Most Effective Consumer Tablet App
Most Effective b2b Smartphone App
Most Effective b2b Tablet App
Most Accessible App
Most Effective Smartwatch App
Most Effective Mobile Payment Solution

Campaigns
Most Effective Programmatic Campaign
Most Effective Native Advertising Campaign
Most Effective Rich Media Campaign
Most Effective Use of Video
Most Effective Social Campaign
Most Effective Brand Campaign
Most Effective Sales Promotion Campaign
Most Effective Tablet Advertising Campaign
Most Effective Integrated Campaign
Most Effective In-store Initiative
Most Effective Location-based Campaign
Most Effective Augmented Reality Campaign
Most Effective Search Campaign
Most Effective Loyalty Campaign
Most Effective Guerrilla Campaign
Most Effective Affiliate Campaign
Most Effective Mobile Advertising Campaign

Sectors
Most Effective Charity Campaign
Most Effective Financial Services Campaign
Most Effective Entertainment Campaign
Most Effective Travel & Tourism Campaign
Most Effective Retail Campaign
Most Effective Publishing Campaign

Grand Prix Award