2017 Effective Mobile Marketing Award Winners Revealed
- Thursday, November 16th, 2017
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The winners in all 36 categories, including four People’s Choice Awards, were revealed at an Awards Ceremony in London this evening, attended by 250 representatives from brands, agencies and mobile marketing firms.
Brands honoured for their work this evening included Subway France, who picked up three awards; and Gordon’s Gin, Deutsche Telekom, Domino’s, Cheapflights, and Turkish bank Yapi Kredi Bankasi, all of whom picked up two each. Other winners included Heathrow Airport, Mondelez, Specsavers, the BBC, Radox, Doritos, Renault and The Telegraph.
Media agency Mediacom took home no less than five awards for its work with Subway France and Deutsche Telekom. French advertising firm S4M scooped four, including a People’s Choice award for Best Ad or Marketing Tech Platform of the Year. Weve and Lokall picked up three awards each, while Future Platforms, Manning Gottlieb OMD and KocZER, won two apiece.
The Grand Prix Award for the best campaign overall went to Subway France, S4M, MediaCom and Lokall for their ‘You’re The Chef’ campaign, which used hyper-local geotargeting to drive footfall in Subway outlets.
One element of the campaign also “hijacked” consumers in the vicinity of competitor outlets to drive them into Subway stores. The planning and execution of the campaign, combined with excellent results, saw Subway and its partners collect the awards for Most Effective Programmatic Campaign and Most Effective Brand Campaign, in addition to the coveted Grand Prix Award.
The Chairmans Award went to Code Computerlove for The Higher Lower Game. This started out as an internal exercise to enable Code to demonstrate its creativity, capabilities, and it’s approach to mobile app design and development. But it took off in a way that may have surprised even Code itself. In its first six months, the game, which invites players to guess which of two Google search terms is most popular, was downloaded 6m times and played more than 400m times. It also generated £300,000 in revenue, through advertising and in-app purchases.
In the People’s Choice Awards, which garnered over 1,800 votes, Amazon was chosen by a public industry vote as Brand of the Year, while S4M took the honours for Ad or Marketing Tech Platform of the Year. OMD UKs Ann-Marie Loughney took the Rising Star award, while News UKs Milton Elias was crowned Mobile Marketer of the Year.
This years Awards were sponsored by Weve, Tabmo and Masterclassing. For information about partnering with the 2018 Effective Mobile Marketing Awards, contact [email protected]
In the meantime, the full list of winners is as follows:
PEOPLES CHOICE AWARDS
Ad or Marketing Tech Platform of the Year
S4M
Rising Star
Ann-Marie Loughney , OMD UK
Brand of the Year
Amazon
Mobile Marketer of the Year
Milton Elias, News UK
MAIN AWARDS
Grand Prix Award
Subway France, S4M, MediaCom and Lokall – You’re The Chef
Chairman’s Award
Code Computerlove – The Higher Lower Game
Most Effective Mobile-first Service
Yapi Kredi Bankasi and KocZER – Yapi Kredi Mobile App
Most Effective Publisher Offering
The Washington Post – Zeus
Highly Commended: Quartz – Quartz News App
Most Effective B2C App
Domino’s Pizza and Future Platforms – Domino’s Pizza UK and ROI Apps
Highly Commended: John Lewis – John Lewis Smartphone Apps
Most Effective B2B App
Domino’s Pizza and Future Platforms – Domino’s Pizza UK and ROI Drivers’ App
Most Effective Launch Campaign
Yapi Kredi Bankasi and KocZER – Yapi Kredi Mobile App Launch Campaign
Most Effective CRM Campaign
Kindred (Unibet) and Amobee – Unibet Sports Betting App Marketing
Most Effective In-app Advertising Campaign
Mondelez and Elvis Communications – Cadbury Creme Egg 2016: Snapchat Lens
Most Effective Integrated Campaign
Deutsche Telekom, MediaCom and Saatchi & Saatchi – The Lenz App: Telekom Electronics Beats meets Gorillaz
Highly Commended – Jet2.com, MEC and Blis – Jet2.com Ski
Most Effective Rich Media Campaign
BBC, Mobext and Kargo – BBC Doctor Who
Highly Commended: Yapi Kredi Bankasi and KocZER – Find the Hidden Vadaa
Most Effective App Install Campaign
Teletext Holidays and Yodel Mobile – Teletext Holidays
Most Effective Location Campaign
Gordon’s Gin, Carat and Weve – Gordon’s: Alleviating Frustration at the Station
Most Effective Native Advertising Campaign
Radox, Rovio, Venatus Media and Mindshare – Radox/Rovio Casual Gaming Partnership
Most Effective Programmatic Buying Campaign
Subway France, S4M, MediaCom and Lokall – You’re The Chef
Highly Commended: Deezer and Adotmob – Deezer Chatbot Programmatic Campaign
Most Effective Brand Campaign
Subway France, S4M, MediaCom and Lokall – You’re The Chef
Most Effective Social Campaign
Cheapflights – Cheapflights Chat
Highly Commended – PG Tips and AnalogFolk – PG Tips Morning Moods
Most Effective Use of Video
Doritos, OMD UK and Blis – Doritos Heatburst
Most Effective Augmented Reality/ Virtual Reality Campaign
Heathrow Airport – Around the World With Mr. Adventure
Most Effective Loyalty and Rewards Campaign
Caffè Nero and Yoyo Wallet – Caffè Nero Mobile Payment and Loyalty Platform
Most Effective Cross-screen Campaign
Specsavers and Manning Gottlieb OMD – Cross-screen Attribution Project
Highly Commended: Deezer Suzuki and Viant – S-Cross Campaign
Most Effective Messaging Campaign
Sony Music Latin – Carlos Vives Call Me Campaign
Most Innovative Campaign
The Telegraph and Fetch – News Personalisation at a Grand Scale
Highly Commended: Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner ‘hacktivist’
Most Effective Use of Data
iTaxi and Cube Group – Reach the Destination with iTaxi!
Highly Commended – Vodafone and MEC – Shhh…Don’t Mention the iPhone 7
Most Creative Campaign
Deutsche Telekom, MediaCom and Saatchi & Saatchi – The Lenz App: Telekom Electronics Beats meets Gorillaz
Most Effective Retail/FMCG Campaign or Solution
Gordon’s Gin, Carat and Weve – Gordon’s: Alleviating Frustration at the Station
Most Effective Charity Campaign or Solution
Comic Relief and Fonix – Red Nose Day SMS Donations
Most Effective Financial Services Campaign or Solution
uSwitch – Switching Made Simple
Most Effective Travel & Tourism Campaign or Solution
Cheapflights – Emoji Search
Most Effective Entertainment Campaign or Solution
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner ‘hacktivist’
Most Effective Automotive Campaign or Solution
Renault, Manning Gottlieb OMD and GroundTruth – The All New Renault Mégane
Most Effective Health and Fitness Campaign or Solution
Public Health England – Sugar Smart
Huge congratulations to all our winners. Stay tuned for the launch of the 2018 Awards in the spring.