CPAAS - SAP

2019 Effective Digital Marketing Awards Shortlist Revealed

Mobile Marketing

The shortlist for Masterclassing’s 2019 Effective Digital Marketing Awards has been revealed. It features dozens of global brands and agencies, recognized for their digital marketing campaigns and platforms. The finalists include  Coca-Cola, Direct Line, Sky, Suzuki, Samsung, BT, Superdrug and Liverpool FC, and their partner agencies. 

The winners will be announced at an Awards Ceremony in London on 9July. You can buy tickets to the Awards Ceremony, priced at £95 plus VAT, here. In addition to the regular awards, there are three special awards: The Grand Prix Award goes to the campaign or solution judged best overall across all categories. The Chhairman's Award is awarded by Chair of the Judging Panel David Murphy to his favourite entry. And there are two Digital Expert of the Year Awards,  given to the companies who consitently receive the best feedback when they speak at Masterclassing events around the world. One award is for the US, the second for the rest of the world. 

If you didn’t have time to enter these awards, Mobile Marketing’s Effective Mobile Marketing Awards are still open for entries, with an Early Bird deadline of 12 July, just less then eight weeks away. More information on those Awards here.

In the meantime, here’s the full Effective Digital Marketing Awards shortlist…

Most Effective Tech Platform
Codec – Codec Platform
Contentstack – Miami HEAT Partnership
GumGum – AI-powered context detection technology
Selesti – King Edward VII's Hospital CRM and Website
SmartMatch – SmartMatch and AllianceBernstein (AB)
Yext – Yext Platform

Most Effective Mobile Campaign
Coca-Cola and Rakuten Viber – #BeSanta Campaign
Direct Line, Tapjoy and Mediacom – Apprentice recruitment Campaign
mytaxi and Yodel Mobile – Mobile Retention Campaign
The Movember Foundation and Swrve – 2018 Fundraising Campaign
Sky and Pocket App – Sky Protect Engineers App
TrainPal and Redbox Mobile – TrainPal App Campaign


Most Effective Integrated Campaign
Harlequins RFC & Red Hot Penny – "Quick as a Flash" Harlequins RFC Charity Shirt Launch
Health Shield Friendly Society – Mental Health in the Workplace
instax, Redbus Media, MJ Media, Posterscope and Liveposter – MINI 9 and SQUARE SQ6 Campaign
Selesti and JDP – Digital Growth Acceleration Campaign
Sphero and Nuuk Digital – Sphero RVR Integrated Campaign
Suzuki, Spitfire Inbound and Penquin – #AllTheRightFeels


Most Effective B2B Campaign
GumGum – Turbo Tour Campaign
Health Shield Friendly Society – Integrated Care Pathways
Health Shield Friendly Society – Mental Health in the Workplace
The NHS and Salary Finance – Financial Wellbeing Campaign

Most Effective Social Campaign
Samsung and Ketchum – #MakeChange with Samsung Campaign
Stretch Zone West Palm Beach and Digital Resource – Facebook Ad Campaign
Tarte Cosmetics and Investis Digital – Custom Kit Campaign
The Florey Institute and Zebra Direction – Answers Start With A Question


Most Effective Search Campaign
blu and Fast Web Media – blu Awareness Campaign
British Safety Council and Further Digital Marketing – Core Product UK SEO Campaign
Lanes Group and I-COM – Fatberg Fighters
Superdrug Online Doctor and NMPi – The Only Way Is Up 
The Langham London and Acronym – PPC Campaign


Most Effective Content Marketing Campaign
blu and Fast Web Media – Unrestricted Growth in a Restricted Market
GumGum – Art.Ificial Campaign
Health Shield Friendly Society – Integrated Care Pathways
Health Shield Friendly Society – Mental Health in the Workplace


Most Effective Performance Marketing Campaign
BT Group and Awin – BT Group Fibre Broadband Affiliate Data Campaign
Pets Best Insurance and NMPi – Doing What's Best for Pets Best Insurance
VOXI, Awin and The Hook – Influencing Endless Possibilities


Most Effective Influencer Campaign
Eindhoven365 – AnOther City Trip
Samsung and Ketchum – #MakeChange with Samsung Campaign
VOXI, Awin and The Hook – Influencing Endless Possibilities


Most Effective AI Solution
GumGum – AI-powered context detection technology
MarketMuse – MarketMuse Suite
Stackla – Stackla's AI-Powered User-Generated Content Platform


Most Effective Programmatic Campaign
Liverpool FC and NMPi – There's No Substitute for Good Display
Masai and Adlicious – Display Prospecting Campaign
Porsche, GumGum, PHD and Cramer-Krasselt – 2018 Porsche Cayenne Q4 Programmatic Campaign
Preferred Hotels & Resorts and Crafted – Global Remarketing Campaign


Most Effective Automotive Campaign
Porsche, GumGum, PHD and Cramer-Krasselt – 2018 Porsche Cayenne Q4 Programmatic Campaign
Suzuki, Spitfire Inbound and Penquin – #AllTheRightFeels


Most Effective User-generated Content Campaign
Busabout and Stackla – The Ultimate Travel Squad Competition
Coca-Cola and Rakuten Viber – #BeSanta Campaign


Most Effective Retail & FMCG Campaign
East of England Co-op and Crafted- Delivering Footfall at Christmas
Liverpool FC and NMPi – There's No Substitute for Good Display


Most Effective AR/VR Campaign
Carlton Books – The Ghostkeeper's Journal and Field Guide
Virgin Holidays and Movable Ink – Wish You Were Here AR Experience


Most Effective Video Campaign
The Florey Institute and Zebra Direction – Answers Start With A Question
T-Mobile and Mirriad – Using In-Video Ads to Amplify TV Spot Campaigns


Most Effective Charity Campaign
The British Library and Crafted – Getting More From Google Grants
The Florey Institute and Zebra Direction – Answers Start With A Question

Congratulations to all our finalists. 

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