MM events

2020 Effective Digital Marketing Awards winners revealed

David Murphy

Médecins Sans Frontières, SEAT, Pizza Hut, The Very Group, Audi, Bulldog Skincare and Refinitiv were among the winners in this year’s Effective Digital Marketing Awards. The winners were revealed at a Virtual Awards Ceremony held this afternoon, with over 100 executives from shortlisted brands and agencies attending the event. Crafted, PHD Taiwan, Gravytrain, Tangerine Communications, Vizeum and Picnic were among the agencies picking up awards.

The Grand Prix Award went to Médecins Sans Frontières and Crafted  for their ‘Supporting the Frontline of Humanitarian Care fundraising campaign. The campaign also picked up individual category awards for Most Performance Marketing Campaign and Most effective Integrated Campaign.

The Digital Expert of the Year Awards went to #paid in North America, and to Datasine in UK, EMEA and APAC. Over the course of the year, Masterclassing runs around 200 half-day events around the world – currently on Zoom… –  at which brands hear from digital experts about the cutting-edge technologies and platforms that can help them take their digital marketing to the next level.

At the end of each event, the delegates are asked to give their feedback on each of the digital experts, based on what they heard from them in their presentation and round table sessions. The Digital Expert awards are designed to recognise the companies which consistently received the best feedback in each region.

Congratulations to all our winners. Read on for the full list of winners in each category.

Grand Prix
Médecins Sans Frontières and Crafted – Supporting the Frontline of Humanitarian Care

Most Effective Influencer Marketing Campaign
Wavin UK Hep 20 and Tangerine Communications – Engaging Industry Influencers with Hep20

Most Effective Performance Marketing Campaign
Médecins Sans Frontières and Crafted – Supporting the Frontline of Humanitarian Care

Most Effective DTC eCommerce Campaign
Bulldog Skincare and Gravytrain – Understanding Men Leads To 107% More Revenue

Most Effective Video Campaign
Audi and PHD Taiwan – Audi e-tron Has Landed Campaign

Most Effective Mobile Campaign
SEAT and S4M – SEAT Drive-to-store Campaign

Most Effective Data & Analytics Campaign
BookMyShow and CleverTap – Avengers Endgame Tickets Campaign

Most Effective Search Campaign
Refinitiv Digital Performance – Refinitiv: A Billion Dollar Brand Reborn

Most Effective Paid Social Campaign
Pizza Hut Restaurants and Tangerine Communications – Taste Freedom Campaign

Most Effective Retail or FMCG Campaign
The Very Group, Vizeum and Picnic – Very.co.uk Black Friday AMP Takeover

Most Effective Integrated Campaign
Médecins Sans Frontières and Crafted – Supporting the Frontline of Humanitarian Care

Most Effective Tech Platform
Yext Search Experience Cloud – Yext Answers

Digital Expert of the Year – North America
#paid

Digital Expert of the Year – UK, EMEA and APAC
Datasine

Thanks to everyone who entered, and congratulations to all our winners. There’s more information on Masterclassing’s global program of digital marketing events here.

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