Workshop week

2020 Effective Mobile Marketing Awards shortlist revealed

David Murphy

The shortlist for the 2020 Effective Mobile Marketing Awards has been revealed. It features campaigns from brands including Sky, SEAT, Nando's, Nivea, McDonald's, 7-Eleven, Modelo and many more. The winners will be announced at a Virtual Awards Ceremony on 13 November. Congratulations to all the shortlisted entries. Here's the shortlist in full...

Most Effective Advertising Campaign
Akbank and Hype – Axess: I'm Feeling Lucky
Buxbo and Yodel Mobile – Buxbo's bespoke advertising campaign
Nando’s and S4M – Driving Diners Into Restaurants With S4M
SEAT and S4M – S4M Drives SEAT to Stand Out in a Crowded Automotive Market
Sky, Mediacom and Venatus – Sky: Four Kids and It
UFC and AdColony – UFC and AdColony’s Knockout Mobile Campaign

Most Effective Anti-fraud Solution
Integral Ad Science – FMCG giant Avoids Over 32m Fraudulent Impressions With IAS
Kochava – Fraud Audit Identifies Bad-acting Networks
Mobupps – Dostavista
TrafficGuard – Game-changing Mobile Ad Fraud Prevention

Most Effective App Install Campaign
Akbank and Hype – Tosla: the Generation T
Kunlun and Bidease – Programmatic User Acquisition For A Mobile Game
MISTPLAY and Tapjoy – Multi-Reward CPE, Video to Install
Splink Industries and Yodel Mobile – My Theory Test App by James May Launch

Most Effective Augmented Reality/Virtual Reality Campaign
7-Eleven and Zappar – Fall Football
McDonald’s and Creata Germany – Superspace AR
Modelo and Groove Jones – The Modelo Dias de los Muertos AR Mural

Most Effective Integrated Campaign
Greenpeace UK, VDX.tv & Opticomm Media – Video-driven Experiences
Lynx, Mindshare and Venatus – Lynx Ice Chill

Most Effective Launch Campaign
Akbank and Hype – Tosla: the Generation T
Brown Forman (Jack Daniels), TabMo and Spark Foundry – Introducing Jack Apple…a Refreshing Take on Whiskey
Gymshark and Yodel Mobile – Gymshark Conditioning App Launch
Nissan, AdColony and Resolution Media – Nissan Patrol Conquers Mobile Video
Splink Industries and Yodel Mobile – My Theory Test App by James May Launch
Times Radio and Redbox Mobile – The Times Radio Launch

Most Effective Location Campaign
Coca-Cola and Waze UK – Waze Retail Locations Christmas Sponsorship Campaign
Gousto, TabMo and the7stars – Gousto Commuter Location campaign
InMarket – InMarket’s Moments Platform Powers STIHL’s Breakthrough Moment
Modelo and Groove Jones – The Modelo Dias de los Muertos AR Mural
Nando’s and S4M – Driving Diners Into Restaurants With S4M
Yves Rocher and Uberall – ‘Near Me’ Brand Experience

Most Effective Messaging Campaign
Akbank and Hype – Axess: I'm Feeling Lucky
Asda and Airship – Asda Boosts Conversions and Shopper Loyalty with Web Notifications
Greenpeace UK, VDX.tv & Opticomm Media – Video-driven Experiences
PureGym and Braze – PureGym Cross-channel Promotional Campaign
T-Mobile Netherlands and Velti – Boosting Revenues with AI Campaigns
UN/WHO and Vungle – Ads for Social Good

Most Effective Performance Marketing Campaign
Akbank and Hype – Tosla: the Generation T
Aldi and Waze UK – Attracting People in Store and staying Top of Mind
Fastic and Admiral Media – Fastic Intermittent Fasting App Campaign
Mobupps – Dostavista
Shell and Waze UK – Waze Wins Shell’s Head-to-head Test
Unionbank, AdColony and OMD Philippines – Bank the Way to Live by UnionBank

Most Effective Retail or FMCG Campaign  
Asda and Airship – Asda Boosts Conversions and Shopper Loyalty with Web Notifications
Beiersdorf Indonesia (Nivea), AdColony and OMD Indonesia – Nivea #SentuhanIbu World of Imagination
Coca-Cola and Waze UK – Waze Retail Locations Christmas Sponsorship Campaign
MANSCAPED and Tapjoy – Tapjoy CPA, Rewarded Ads Campaign
Nando’s and S4M – Driving Diners Into Restaurants With S4M
US Lotto Pennsylvania and LoopMe – PA Lottery Powerball Mega Millions Display

Most Effective Use of Data
Akbank and Hype – Axess: I'm Feeling Lucky
Bango – Bango Audiences
Huawei, LoopMe and Wavemaker: P40 Global Series Launch
T-Mobile Netherlands and Velti – Boosting revenues with AI Campaigns

Most Innovative Campaign  
Activision Blizzard Media – How Activision Blizzard Media Took Jumanji to the Next Level
Capitec Bank South Africa and Sea Monster Entertainment – Livin' It Up Campaign
SEAT and S4M – S4M Drives SEAT to Stand Out in a Crowded Automotive Market
Sky, Mediacom and Venatus – Sky: Four Kids and It
T-Mobile Netherlands and Velti – Boosting revenues with AI Campaigns
United International Pictures Philippines, AdColony and Mindshare Philippines – Sonic the Hedgehog, Catch Him If You Can



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