2022 Effective Digital Marketing Award winners revealed

David Murphy

Médecins Sans Frontières UK, Nescafe, Diageo, B&Q, Clarins and Tiso were among the winners in this year’s Effective Digital Marketing Awards. The winners were revealed at a Virtual Awards Ceremony held this afternoon, with over 200 executives from shortlisted brands and agencies attending the event. Crafted, tmwi, Yodel Mobile, Moburst, Nuuk and Liberty Marketing were among the agencies picking up awards.

The Grand Prix Award went to Médecins Sans Frontières and Crafted for their 2021 Afghan Crisis Appeal campaign. The campaign also picked up the individual category awards for the Most Effective Integrated Campaign and Most Effective Performance Marketing Campaign. Loch Electronics and Nuuk also picked up two awards - Most Effective International Campaign and Most Effective Launch Campaign - for their work on the global launch of a new Loch dishwasher.

The Digital Expert of the Year Awards went to Inmar Intelligence in North America, and to Sinch in the UK, EMEA and APAC. Over the course of the year, Masterclassing runs around 300 events around the world and online, at which brands hear from digital experts about the cutting-edge technologies and platforms that can help them take their digital marketing to the next level.

At the end of each event, the delegates are asked to give their feedback on each of the digital experts, based on what they heard from them in their presentation and round table sessions. The Digital Expert awards are designed to recognise the companies which consistently received the best feedback in each region.

Congratulations to all our winners. Read on for the full list of winners in each category.

Grand Prix
MSF UK and Crafted – Afghan Crisis Appeal 2021

Digital Expert of the Year – North America
Inmar Intelligence

Digital Expert of the Year – UK, EMEA & APAC
Sinch

Most Effective Advertising Campaign   
Tiso and QueryClick – Helping Tiso Reach New Heights in Retail

Most Effective Attribution Solution
QueryClick – The Way the Cookie Crumbles: Paving the Way for AI-driven Attribution

Most Effective B2B Campaign
Raja Workplace and tmwi – Dream Job

Most Effective Content Marketing Campaign
Diageo Bar Academy and Smarts – Virtual Success: Revitalising the Global Bar Industry

Most Effective Data & Analytics Campaign 
Boundless and Trueology – Boundless Membership Relaunch

Most Effective DTC eCommerce Campaign 
B&Q and Yodel Mobile – B&Q Unlocks The Power of Mobile App Success

Most Effective FMCG/CPG Campaign 
Nescafe and tmwi – Searching for the Perfect Coffee
 
Most Effective Influencer Campaign 

Thermo Fisher Scientific – This is How I Science

Most Effective Integrated Campaign  
MSF UK and Crafted – Afghan Crisis Appeal 2021

Most Effective International Campaign 
Loch Electronics and Nuuk – A Dishwasher from Scotland that Conquered the World in 30 days

Most Effective Launch Campaign 
Loch Electronics and Nuuk – A Dishwasher Launch with $735,000 in 30 days

Most Effective Mobile Campaign 
Abide and Moburst – Abide App Subscription Campaign

Most Effective Paid Social Campaign 
Imagination Technologies and Liberty – A Brand Vision That Captured the Imagination

Most Effective Pandemic Campaign 
Clarins UK and Hootsuite – How a Retail Experience Leader Went Digital

Most Effective Performance Marketing Campaign 
MSF UK and Crafted – Afghan Crisis Appeal 2021

Most Effective Retail Campaign
Simpli.fi – Group C Digital and Simpli.fi Drive In-person Visits for Grocery Store Chain

Most Effective Search Campaign 
GoCardless and Blue Array – Turbocharged Growth

Most Effective Tech Platform  
MarketMuse – MarketMuse Premium

Most Effective Video Campaign 
Redefine Meat and Moburst – Redefine Meat International Launch

Most Innovative Campaign  
Yext – The 1999/Big B Campaign 

Thanks to everyone who entered, and congratulations to all our winners.  You can see a recording of the Awards Ceremony here. And there's more information on Masterclassing’s global program of digital marketing events here.