The Future of Mobile

2022 Effective Mobile Marketing Awards Shortlist Revealed

David Murphy

The shortlist for the 2022 Effective Mobile Marketing Awards has been revealed. It features campaigns from brands including Domino's, B&Q, Benefit Cosmetics, Dating.com, French's Mustard, LEGOLand, Pepsi and many more. The winners will be announced at a Virtual Awards Ceremony on 18 November. Congratulations to all the shortlisted entries. Here's the shortlist in full...

Most Effective Advertising Campaign
Amelia Island, PadSquad and Starmark – Find Your Escape
EY and Hogarth Worldwide – EY-Parthenon Awareness Launch Campaign
Frito Lay and Tapjoy (Acquired by ironSource) – Share More Joy
McCormick & Company’s French’s, DentsuX and Digital Turbine – DentsuX and Digital Turbine Slather on Success for McCormick & Company’s French’s Mustard
Vodafone Turkey and Carat – Residential Widest Fiber
Vodafone Turkey and Carat – Vodafone FreeZone TikTok Launch

Most Effective App Advertising Platform
Dating.com and Bidease – Using Programmatic Ads to Bring CPI Down 15 Times
Skai – Skai’s App Marketing solution
SplitMetrics – SplitMetrics Acquire
SplitMetrics – SplitMetrics Optimize

Most Effective App Analytics Platform
Adjust – Adjust Datascape
AppsFlyer – Incrementality
Snowplow Analytics – Snowplow BDP
TrafficGuard – TrafficGuard’s App Install Protection

Most Effective App Engagement Platform
S'More and MoEngage – Operation Personalization & App Engagement
Storyly – The Missing Piece of Mobile Engagement
Vodafone Turkey and Carat – Double Spin the Wheel & Choose Your Gift

Most Effective App Install Campaign
Clue by Biowink and Making Science UK – Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale
Domino's and AppSamurai – Domino's Turkey User Acquisition Campaign
Dreamloft and AppAgent – A Game-changing Approach to Growth
Fastic and Stitcht – Community-based Conversational UGC
TwinSpires and ConsultMyApp – Kentucky Derby Campaign
Yodel Delivery Network and Yodel Mobile - Yodel Mobile Drive Big-impact Strategies for Yodel Delivery Network

Most Effective App Marketing Agency 
AppAgent – AppAgent Strategic & Creative Mobile Marketing Agency
M&C Saatchi Performance USA – A Multi-campaign Leader During COVID
Phiture – Industry Leading Through Knowledge Sharing
Yodel Mobile – A Boutique Agency Leading the App Growth Revolution

Most Effective App Store Optimisation Campaign
B&Q and Yodel Mobile – B&Q Unlocks the Power of Mobile App Success
Instabridge and AppAgent – 21% Increase in Downloads for a Leading Wi-fi Password App
Photoshop Express and Phiture – Photoshop Express: Play Store Localized Screenshot Revamp for the Chinese Market
Snoop and ConsultMyApp – ASO Strategy for Snoop: 6-month Uplift Post-engagement

Most Effective Augmented Reality/Virtual Reality Campaign
LEGOLand Windsor and Zappar – Creating an Immersive Guest Experience for LEGOLAND Mythica
Pepsi, Unbound and The Live Agency – Pepsi Max Summer AR
McDonald's and Creata – McDonald’s Happy Meal Promotion with 7 Mattel Card Games
Vodafone Freezone and VMLY&R Istanbul – FreeZone Ridiculously Great Brush

Most Effective eCommerce App Campaign
Dolap and Storyly – Dolap & Storyly: Gamifying the Shopping Experience
Vodafone Turkey and Carat – From Telco to Techco with H?Y: Telco’s First Multi-Category Marketplace 

Most Effective Entertainment App Campaign
PopViewers and Apptuitive – PopViewers x Apptuitive
S'More and MoEngage – Operation Personalization & App Engagement

Most Effective Finance App Campaign
AHE Mobil – AHE Mobil
Kapital Bank and Storyly – Boosting Campaign Participation & Feature Adoption: A Success Story from Kapital Bank & Storyly
Snoop and ConsultMyApp – ASO Strategy for Snoop: 6-month Uplift Post-engagement

Most Effective Health & Fitness App Campaign
Abide and Moburst – Abide App Subscription Influencer Campaign
Fastic and Stitcht – Community-based Conversational UGC

Most Effective Influencer App Campaign
Abide and Moburst – Abide App Subscription Influencer Campaign
Benefit Cosmetics Australia and Unbound – Enter the Beneverse

Most Effective Location Campaign
Amelia Island, PadSquad and Starmark - Find Your Escape
Simpli.fi – Fast Food Brand Increases Visits for Multiple Locations with Simpli.fi’s Advanced Location Targeting
Vodafone Turkey and Carat – Residential Widest Fiber: DCO Campaign

Most Effective Paid Social Campaign
Abide and Moburst – Abide App Subscription Influencer Campaign
AlphaSkullz and Admiral Media – AlphaSkullz: Taking an NFT from Zero to Hero
Product Madness – Product Madness TikTok Campaign
Redefine Meat and Moburst – Redefine Meat International Launch

Most Effective Pandemic Campaign
Deutsche Telekom and Mindshare – Project Futureproof

McDonald's and Creata – McDonald’s Happy Meal Family Entertainment: Reading is Fun to Listen
McDonald's and Creata – McDonald’s Pandemic Support: Audio Books to Stream for Free
Sea Monster Entertainment and AIfluence – #PointTaken
Vodafone Turkey and VMLY&R Istanbul – Vodafone Jobseekers

Most Effective Performance Marketing Campaign
AlphaSkullz and Admiral Media – AlphaSkullz: Taking an NFT from Zero to Hero
Clue by Biowink and Making Science UK – Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale
ShareTheMeal & Phiture – Ramadan 2022 Performance Marketing Campaign
Simpli.fi – Mattress Brand Partners with Simpli.fi to Increase eCommerce Sales and Measure ROAS
TIER and Admiral Media – How We Scaled TIER’s User Acquisition Budget to the Moon
Vodafone Turkey and Carat – Effective Use of Data in Performance Marketing with Vodafone Simple

Most Effective Retail App Campaign
Ackermans Character Shop and Sea Monster Entertainment – Ackermans Character Shop
B&Q and Yodel Mobile – B&Q Unlocks the Power of Mobile App Success
Benefit Cosmetics Australia and Unbound – Enter the Beneverse

DeFacto and Storyly - Supercharging Customer Communications: A Success Story from DeFacto and Storyly

Most Effective Retention Campaign
GungHo and Mooko Media – GungHo Puzzles and Dragons
Vodafone Turkey and Carat – One QR to Rule Them All!

Most Effective Small Budget Campaign
Benefit Cosmetics Australia and Unbound – Enter the Beneverse
Clue by Biowink and Making Science UK – Steering the Google Algorithm for App Campaigns on a Limited Budget
Vodafone Turkey and and VMLY&R Istanbul – Vodafone 25 November
Yodel Delivery Network and Yodel Mobile - Yodel Mobile Drive Big-impact Strategies for Yodel Delivery Network

Most Effective Use of Data
Encantos and YieldMo – Encantos Explores Cookieless Targeting
Product Madness - North American TV Ad Campaign
Vodafone Turkey and Carat – Effective Use of Data in Performance Marketing with Vodafone Simple
WYNNBet and ConsultMyApp – Apple Search Ads Campaign

Most Effective User Acquisition Platform
Bango – Bango Audiences: User Acquisition Through Purchase Behavior Targeting
Domino's and AppSamurai - Domino's Turkey User Acquisition Campaign
LiveScore and Making Science UK – Efficiently Diversifying Audience and Creative at Scale Through Google App Campaigns
Redefine Meat and Moburst – Redefine Meat International Launch
Snowplow Analytics – Snowplow BDP
Varo Bank and ironSource – ironSource User Acquisition