The shortlist for the 2023 Effective Mobile Marketing Awards has been revealed. It features campaigns from brands including B&Q, Unilever Lynx, Vodafone Turkey, Marvel, Co-Op, Jet2, Visa, EE, Samsung and many more. The winners will be announced at a Virtual Awards Ceremony on 7 December. Congratulations to all the shortlisted entries. Heres the shortlist in full…

Most Effective App Advertising Platform
Applovin – AppLovins CTV for AppDiscovery
Bidease: Transparent Mobile DSAP – Using Predictive Algorithms and ML to Grow Daily Installs X10: Bidease DSP & Messenger Home/Email Home
Gamelight – Leveraging Data to Fuel AI Algorithms
Mistplay – Mistplay Enhances its Loyalty Platform to Drive +23% Install Volume, +37% D7 Retention, and +31% D7 ROAS for Mobile Gaming Advertisers
Moloco – Moloco Cloud DSP

Most Effective App Analytics Platform
Adjust – Adjust Suite
Swaarm – Explorer

Most Effective App Install Campaign
B&Q and Yodel Mobile – Driving App Store Visibility and Incremental Revenue for B&Q with Agile App Install Campaign
Driving Test Success and ConsultMyApp – Maximizing Budget Potential for Driving Test Success
Fitness AI and Replug – Scaling User Acquisition with a Holistic Approach
Home Fitness for Weight Loss and AdQuantum – x40 subscriptions in 6 months with SKAN and web-to-app campaigns
Marvel and Petrol Advertising – Marvel SNAP Launch
Vodafone Turkey and VMLY&R – Her ?ey Yan?mda Drop The Link!

Most Effective Augmented Reality/Virtual Reality Campaign
Countdown and Zappar – Countdown Bricks Farm
Unilever Lynx/Axe A.I. and Zappar – Lynx/Axe A.I. Launch Campaign
Vodafone Turkey and VMLY&R – Metaverse Shop
Vodafone Turkey and VMLY&R – Childrens Day with 5G

Most Effective App Store Optimisation Campaign
Angkas and M&C Saatchi Performance – Improving Google Play Store ranking for Angkas
B&Q and Yodel Mobile – Leveraging Unconventional ASO Techniques to Drive B&Q Business Success
Busuu and ConsultMyApp – App Visibility Unleashed: A Novel ASO Campaign for Busuu
Co-op and Apadmi – Driving Member Acquisition Through ASO
Product Madness and The71 – Optimising ASO at Product Madness
Upside and Moburst – The Cash-back Chronicles!

Most Effective Influencer Marketing Campaign
PlugSports and Moburst – An Influencer Marketing Slam Dunk!
Vodafone Turkey and VMLY&R – #RidiculouslyGreat Gaming w/ Enis Kirazoglu
Vodafone Turkey and VMLY&R – Your Money is Valuable at Vodafone

Most Effective Location Campaign
Jet2, Mobsta and Wavemaker Manchester – Jet2 Airport Proximity
Simpli.fi – HVAC Distributor Reaches Niche Audience With Location-based Targeting From Simpli.fi
Vodafone Turkey and Carat – Geotargeting Tailored for Sales Channel Convenience

Most Effective Mobile Advertising Campaign
EE, Essence & Picnic – EE Full Fibre Broadband
Kumu and AVOW – First UA Campaign Activation on Mobile OEMs and Alternative App Stores in the Philippines for Kumu
Marvel and Petrol Advertising – Marvel SNAP Launch
Unilever, InMobi and PhD – Closeup Voice Activated Campaign
Visa, Ogury and Starcom – How Ogury’s Cookieless Technology Helped VISA Engage Users During the 2022 FIFA World Cup
Vodafone Turkey and Carat – ASMR Unboxing

Most Effective Small Budget Campaign
Driving Test Success and ConsultMyApp – Maximizing Budget Potential for Driving Test Success
Good Earth Tea Co., Mobsta and Mediacom North – Good Earth, Good Energy
Hailr – Spur Spiderman: Across The Spiderverse Campaign
JoyGlitch and AppAgent – Tripling Monthly Installs for Wordling with User Acquisition and ASO
Vodafone Turkey – 25th November, I Exist
Vodafone Turkey and Carat – ASMR Unboxing

Most Effective Use of Data
B&Q and Yodel Mobile – A Data-driven Approach to Driving B&Q Incremental Revenue
Gamelight – Leveraging Data to Fuel AI Algorithms
Good Earth Tea Co., Mobsta and Mediacom North – Good Earth, Good Energy
Samsung and Vodafone Turkey – Vodafone & Samsung Data Usage in Programmatic Out of Home
Simpli.fi – Saint Lucia Tourism Authority Increases Web Traffic With Mediagistic and Simpli.fi
Vodafone Turkey and VMLY&R – November 25 – Every 11 Minutes

Most Effective User Acquisition Platform
Bidease: Transparent Mobile DSAP – Using Predictive Algorithms and ML to Grow Daily Installs X10: Bidease DSP & Messenger Home/Email Home
Gamelight – Leveraging Data to Fuel AI Algorithms
Mistplay – Mistplay Enhances its Loyalty Platform to Drive +23% Install Volume, +37% D7 Retention, and +31% D7 ROAS for Mobile Gaming Advertisers
Redbox Mobile – Astra by Redbox Mobile: A Revolution in Apple Search Ads UA
Upstream – Grow