22 Per Cent Own a Tablet in the UK, says Yougov

YouGov has revealed that tablet ownership in the UK has now reached 22 per cent, with more female owners and young buyers behind the four per cent quarter-on-quarter rise.

52 per cent of tablet owners were women in Q2 2013, an increase of nine per cent on the same time a year earlier. Women own 60 per cent of iPad 1s and 2s and 58 per cent of iPad Minis. 

Ownership among 18 to 34-year-olds has also increased by seven per cent during the last year, growing from a 19 to a 26 per cent share of the market. Meanwhile, older people’s share has fallen, with the proportion of tablet owners that are over-55 dropping from 42 per cent to 31 per cent.