The number of users streaming mobile TV on their smartphones will increase to 240m by 2014, according to a report from Juniper Research. This growth, the analyst says, will be driven by a rise in smartphone penetration, and in the increasing usage of internet TV and IPTV services.

And by 2016, the Mobile TV: Applications, Devices & Opportunities report predicts, nearly 10 per cent of mobile TV revenues will be generated on Tablet devices.

“The smartphone really allows the consumer to transport the TV experience out of the home, allowing them to view live and on-demand content while on the move,” says report author Charlotte Miller. “The ubiquity of free wi-fi also allows users of these services to access content without the threat of billshock – driving take up of streamed mobile TV services across all wi-fi-enabled mobile devices.”

The full report is available here, along with Mobile TV – Whats On?, an accompanying whitepaper, which can be downloaded here.