24/7 Media, WPP’s marketing technology company, has launched a software development kit (SDK) for 24/7 Mobile.
The 24/7 Mobile SDK is part of the company’s 24/7 Open AdStream ad management platform that includes display, video, mobile and social. It provides publishers and media companies with all the tools needed for integrating in-app advertising for both iOS and Android devices, including the latest IAB & MMA formats.
The kit includes documentation and a sample app which can be used for showcasing and testing the technology, along with the program library. Publishers simply include the SDK code within their mobile apps and the SDK automatically connects with the 24/7 Open AdStream ad server in order to serve the ad to the end user. 
“Mobile advertising is growing rapidly, and both publishers and media companies need to match advertising to app audiences,” says Rob Schneider, senior vice president of corporate strategy and development at 24/7 Media. “This is the latest example of our continuing efforts to offer cross-channel solutions on a single ad serving platform.”
