26 Per Cent of the UK will Shop Online on Christmas Day
- Thursday, December 22nd, 2011
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26 per cent of Brits will be going online on Christmas Day to grab seasonal bargains, according to research from cloud computing specialist Rackspace. 21 per cent of these will be surfing for deals in the early hours, between 12am and 6am on Christmas Day.
The study surveyed 2,000 adults in the UK, and found that 27 per cent of those looking for bargains plan to use mobile app voucher codes, while 19 per cent will use their smartphones to scan QR codes and access promotional offers from retailers. 
Fabio Torlini, VP of cloud at Rackspace, says: “With many Brits expecting to be shopping around the clock on Christmas Day, it’s more important than ever for retailers to ensure the performance and availability of their websites, even while Santa does his rounds.”
