280m People Launch Apps 60 Times a Day

Flurry graph15 per cent of mobile users open apps on their device 60 times or more each day.

Thats according to a Flurry report focusing on this group, which it terms the Mobile Addicts. There are 280m Addicts in the world, the report says – equivalent to the fourth most populous country in the world, just behind the US.

Its also the fastest growing group of mobile users, up 59 per cent year-on-year.

Driving this high usage are messaging and social apps, which Addicts launch 6.6x more often than the average mobile user.