2e2 Ties Up With Boomerang for Intelligent SMS

Boomerang has signed 2e2 as a channel partner for its intelligent SMS technology. 2e2 will primarily be offering Boomerang to its Microsoft Dynamics customer base.

By integrating intelligent SMS technology within a CRM or ERP solution, says Boomerang, organisations can equip their business with an SMS function that can send multiple concurrent messages to customers, prospects or staff and uniquely match their inbound responses to the original message. In doing so, a simple text message is transformed into an intelligent SMS application, enabling businesses to automate workflow processes and receive instant responses to outbound communication.

“We recognise that organisations need to make the most of back-office systems in order to drive efficiencies and realise cost-savings,” says Marc Hadley-Smith, pre-sales and new business consultant at 2e2. “ Building solutions which allow instant communication to customers or staff will naturally create a more efficacious working environment. There are huge numbers of organisations that can benefit from the use of an intelligent two-way SMS facility built into their back-office applications, and a vast number of business processes that can be automated and accelerated through the use of the humble SMS.

“Through the integration of Boomerang into the CRM and ERP system, appointments can be booked, temporary staff can be recruited and expenses can be approved, all with a full audit trail. No longer do employees need to wait weeks for an email response or spend hours trying to speak to someone. Instead, a business process is completed within minutes, with minimal disruption to both sender and recipient.”