2ergo has acquired Australian mobile marketing firm Wapfly Technologies for an undisclosed sum, as part of a move to extend its global reach into the Asia-Pacific region. Wapfly specialises in developing mobile Internet sites, mobile applications and mobile marketing services for brands, broadcasters and agencies, and has developed close links with mobile network operators and full service agencies in Australia. 

As a result of the acquisition, the Group provides media giant ABC (Australian Broadcasting Corporation) with its mobile Internet solution, which was developed by Wapfly. In its first week, the ABC Apple iPhone application was downloaded by more iPhone customers than any other and was ranked the number one iPhone application in Australia in just three days. News on the site is refreshed constantly and content varies by region through the deployment of location-based services. TV and radio shows are broadcast to the mobile with internal advertising featured on the site. 

“This is a significant deal for both businesses as we can offer each other real competitive advantages,” says 2ergo Joint CEO, Neale Graham. “We have been looking to invest in the region for some time and this deal provides a platform for further investment and the growth of 2ergo in Asia Pacific. Wapfly brings with it a dedicated mobile applications team which compliments 2ergos portfolio of mobile-enabling technology. Its high-end mobile publishing and content software is compatible with our core enabling technology platform, Multiserve, which means that we can quickly launch new, world-class products across the Group.”

2ergo provides the enabling technology behind major mobile marketing, customer relationship management and entertainment and media campaigns for some of the worlds biggest brands, including, Yahoo, O2, Microsoft, Fox News and AT&T.