2ergo, the AIM-listed provider of convergent mobile communication solutions, has been awarded a five-year contract with mobile network O2 for the provision of mobile marketing services, underpinned by its recently launched MultiSend interactive messaging suite.
2ergo says that MultiSend will enable O2 to revolutionise the way it engages with its 17.8 million customers, using a range of personalised and interactive SMS, MMS and email messaging features, via a single application.
Having already completed a number of successful campaigns, 2ergos MultiSend suite will be introduced across O2s marketing teams, and plans are in place to use the technology to deliver the mobile network operators core digital marketing programme. 
We see real potential in MultiSend, says O2 Head of CRM, Andrew Day. It will allow us to enhance further the O2 experience, communicating and interacting with all of our customers on a truly one-on-one basis.  At a practical level, MultiSend gives us the capability to streamline the many processes involved in delivering multi-media and interactive campaigns to just a single application.
MultiSend will be fully integrated over time with O2s CRM system to maximise automation efficiencies and gain a greater insight into customer demands. This will free up time for marketers to devise further interactive campaigns, drive marketing results and build on customer relationships.
MultiSend enables companies to quickly and simply target their customers, capture instant responses and achieve the best possible return on their marketing investments, says Neale Graham, Joint CEO of 2ergo Group. Whether you have an audience of hundreds or millions, you can personalise each message or response, so that communication can be fast, frequent and incredibly cost-effective.
Other companies that have already signed up for the MultiSend suite include travel firm Thomas Cook, car rental company National Car Rental, and publisher, Reed Business International.
2ergo says that MultiSend gives organisations the capability to fully automate many of their regular outbound communications and to engage in one-to-one dialogue with their target audience, not only to encourage rapid responses, but to also conclude many forms of business transactions, including appointment and payment reminders, membership and subscription renewals, or marketing campaigns and customer surveys.