Mobile marketing and technology firm 2ergo is launching a ‘Festive Footfall’ competition for retailers to demonstrate the speed and ease of setting up an effective mobile presence in the run up to Christmas.
With one in 10 retail-related searches now taking place on a mobile device, according to the British Retail Consortium, 2ergo is urging retailers to consider strategies that will help them take advantage of mobile customer acquisition in the run up to Christmas.

Last year 22 per cent of online users accessed the internet on their phones over Christmas Day and Boxing Day[1]. However, research from 2ergo indicates that 76 per cent of High Street retailers still do not have a mobile site or mobile-optimised content, and of those that do, almost 20 per cent do not have mCommerce capabilities.

To demonstrate the speed and ease of setting up an effective mobile presence, 2ergo is launching a ‘Festive Footfall’ competition, which will provide one retailer with a targeted Christmas mobile marketing campaign and direct 2,000 new consumers to a landing page created for the retailer.

“Mobile is set to make a major impact on this year’s Christmas shopping habits, and many brands may feel that it’s too late for them to capitalise on this channel,” says 2ergo group managing director, John Stevens. “This couldn’t be further from the truth. Done properly, an effective, targeted mobile campaign can be set up in days. There’s never been a better time to test out the power of mobile – the Christmas campaign we’re offering could not only help to boost sales in a busy marketplace, but could also give a brand a vital insight into how their customers react to mobile marketing, which will help to shape an integrated multichannel strategy for 2012 onwards.”

There are more details about the competition, and an entry form, here. The closing date for entries is 10 November.