Mobile marketing firm 2ergo has launched a comprehensive package of marketing and sales support for channel partners wishing to exploit the tendency for businesses to communicate with key audiences via the mobile channel. 2ergo is offering the support to partners wishing to sell its MultiSend Lite product.
Using proven technology adopted by brands such as O2 and Phones 4 U, 2ergos MultiSend is an interactive web-based messaging service that allows users to create and send personalised communication to audiences ranging from hundreds to millions automatically. It enables communication to be fast, frequent and hugely cost-effective, says 2ergo, with return on investment typically within one month.
MultiSend Lite is the entry level product, used for sending personalised SMS messages. 2ergo says this solution is particularly suitable for small and medium-sized businesses handling medium to high customer volumes.
2ergo is offering the marketing package, which is worth 15,000, free to channel partners meeting the qualifying criteria for its business partner programme. The package includes partner-branded e-shots, an interactive microsite, direct mailer, datasheet, bill stuffer and sales tools, to help partners drive and close sales over the phone or face-to-face. 2ergo can also send in its experts to train qualifying partners sales teams in how to sell MultiSend Lite.
More and more companies are discovering for themselves the huge advantages of sending customer communications, such as confirmations, appointments, quotations, reminders or special offers by text, says 2ergo Managing Director Chris Brassington. Thats not surprising when you realise 97% of SMS messages are opened immediately, and our own experience indicates they typically generate response rates of 25 per cent or higher Channel partners not encouraging their customers to join the mobile CRM revolution really are missing a trick, and we intend that our new support package will enable more of them to exploit this fantastic opportunity.
MultiSend Lite is among a range of 2ergo products and solutions that enable organisations to take advantage of integrated mobile communications, by implementing closely targeted and personalised marketing and customer relationship management campaigns.
At the core of 2ergos product portfolio is its MultiServe solution, which according to the company, seamlessly integrates voice, data, text, email, video and mobile internet channels into one powerful mobile software solution.”
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