2ergo, which provides convergent mobile communications, has unveiled a new identity as part of its plans for scaling the business globally under a new brand. The new look signals a step change for 2ergo, which has already undergone a significant period of expansion, branching out into North and South America, culminating with the business recording record financial results.
2ergo says it plans to build upon its success, seeking to take advantage of its position at the forefront of convergent mobile technology, and to unify its current business operations under a single brand, and deliver a consistent customer experience to its global clients.
As part of the Plcs growth plans, Chris Brassington was appointed Managing Director of 2ergo Ltd in July 2007, to allow joint CEOs and Co-founders Neale Graham and Barry Sharples to focus on the Plc global acquisition strategy.   
Since joining 2ergo, Brassington has worked closely with the Plc Board to accelerate organic growth and develop 2ergos business focus into the field of mobile marketing, entertainment and business solutions, while stablishing the foundations to integrate future acquisitions under the new global brand.
The scale of ambition here at 2ergo is massive and immensely exciting, says Brassington. With all the market stats predicting significant growth over the coming years, its great to be part of a well respected innovative business with so much potential. The Plc Board has a very clear growth strategy and my role is to ensure we continue our impressive organic growth and that strategic acquisitions are seamlessly integrated under our new global brand identity – to form a joined up business with a consistent customer experience.
Since forming in 1999, 2ergo has earned a reputation for its technical expertise, which has enabled the group to team up with and become a leading provider of convergent mobile communications to some of the worlds most respected brands. As part of 2ergos global vision, the group plans to align its businesses across the UK, US and South America, unifying the group under a single brand, in order for 2ergo to become a recognised global business.
The companys US arm, Proteus, will be rebranded as 2ergo during the summer as it attempts to become one of the world leaders in convergent mobile communications.