2ergo, the AIM-listed provider of convergent mobile communication solutions, has announced the launch of its MultiSend messaging suite, a range of products that it says will introduce a new level of interaction and engagement between organisations and their target audience.
Companies that have already signed up for the MultiSend suite include holiday firm Thomas Cook, car rental company National Car Rental, and publisher Reed Business International.
The suite gives organisations the capability to fully automate many of their regular outbound communications and to engage in one-to-one dialogue with their target audience, not only to encourage rapid responses, but to also conclude many forms of business transactions. According to 2ergo, these include appointment and payment reminders, membership and subscription renewals, or marketing campaigns and customer surveys.
Whether the audience is tens, hundreds or millions of people, each message can be personalised to encourage higher levels of interaction, the company says. When responses are captured, MultiSend intelligently recognises each person, the nature of the transaction, and the next action to take, whether thats sending a further personalised and interactive message to a customer, or triggering an alert to a customer services representative to mail out a brochure or call the customer.
MultiSend received a commendation for innovation at the Call Centre Expo awards in Birmingham last month.
We believe the next generation of interactive messaging is based around messages which are more personalised, offer an in-built response mechanism and allow consumers to interact with brands using the form they choose, whether thats SMS, MMS, E-mail or Voice, says 2ergo Joint CEO, Neale Graham. MultiSend also allows organisations to achieve this next level of interaction from a single application.
According to Graham, MultiSend is ideal for organisations in sectors such as finance, insurance, government and travel & leisure, which have a large customer database. He says:
In one integrated solution, businesses can enjoy the best of SMS, MMS, voice and email messaging with the information at their fingertips, communicating effectively with their target audience to drive response rates and ultimately sales. 
