2ergo Wins Hopenhagen Mobile Brief

2ergo has been selected by ad agency Ogilvy & Mather to create an interactive mobile website for Hopenhagen, a global marketing and communications initiative created by Ogilvy & Mather on behalf of the International Advertising Association to raise awareness of, and involvement in, Decembers United Nations Climate Change Conference in Copenhagen.  
The website will allow people around the world to learn more about the Hopenhagen initiative, sign a petition, read related news, and spread the word through Facebook and Twitter. The site reinforces the social networking strategy behind the Hopenhagen campaign and the Hopenhagen website that serves as a hub for mobilising the citizens of the world to become citizens of Hopenhagen.
Hopenhagen has been created in order to influence the United Nations Climate Change Conference. By creating a worldwide movement to connect individuals around the world with their leaders, Ogilvy & Mather hopes to lead the world leaders to make the right environmental decisions. The Climate Change Conference, taking place from 7 18 December 2009 in Copenhagen, will consist of leaders from 192 nations, charged with addressing the future of the planet and ratifying a new international climate treaty.
Together with Ogilvy & Mather, who created the strategy and creative concept for Hopenhagen, 2ergo donated its services to build the Hopenhagen mobile website at http://m.hopenhagen.org. The companies also placed mobile detection code on the campaigns main website to automatically redirect users visiting the URL from a mobile phone to the mobile site.  
More than 90 companies donated their time, expertise or advertising media to bring Hopenhagen to life, says Seth Farbman, Managing Director of OgilvyEarth, Ogilvy & Mathers global sustainability practice. From our website and social networking channels to print publications and the Thomson Reuters ticker in Times Square, this global campaign spans a wide variety of communication channels, of which mobile is a key component. 2ergo has been great to work with, and were pleased with the quality of the mobile website. Every piece of this puzzle plays a part to affect positive change on our planets environment.