3 Appoints Marketing Director

Mobile network 3 has appointed John Penberthy-Smith as Marketing Director to replace Graeme Oxby, who is leaving 3 at the end of March, after five years with the company.
Penberthy-Smith, 39, who joined 3 in October 2006 as Director of Customer Marketing, will report to Kevin Russell, Deputy CEO. As Marketing Director, Penberthy-Smith will be responsible for all marketing activity at 3, including products, customer propositions, channel and base marketing. He will also be responsible for marketing the X-Series, 3s flat rate mobile broadband offer which launched in the UK in December.
Prior to joining 3, Penberthy-Smith was at Vodafone where he held a number of roles, including Head of Global Voice Propositions for Vodafone Group and Director of Consumer Marketing for Vodafone UK. 
John is a great addition to the senior management team at 3 says 3UK CEO Bob Fuller. He brings over 17 years of marketing experience, of which seven have been spent in mobile. 3 is a young brand and were clearly differentiated from our competitors in the market. I believe John will continue to build on what weve achieved with the brand and our services over the last four years.