Mobile search and advertising company JumpTap has been selected by 3 Denmark as its exclusive strategic partner for mobile advertising. The agreement will see JumpTap provide complete end-to-end services, including ad sales, campaign management, reporting and ad serving. The partnership adds the Planet 3 portal to JumpTaps Premium Mobile Ad Network.
JumpTap notes that the agreement will provide advertisers with access to the largest premium mobile ad inventory in Denmark and throughout Scandinavia, as well as the ability to target their audience with the most relevant and personalized ads through the broadest array of formats.
3 has made a strong commitment to ensure that our customers have the absolute best mobile experiences, says Stine Green Paulsen, Head of Corporate Communication at  3 Denmark. We chose JumpTap because of their years of experience, superior ad targeting platform, and relationships with brand advertisers. From our point of view, companies are increasingly seeing the benefits of advertising on the mobile platform and the partnership with JumpTap will help us leverage this to the fullest potential.