3 has dropped its roaming charges in seven countries, enabling subscribers to using their UK tariff abroad without extra costs. 

Branded as Feel At Home countries, the seven markets are Republic of Ireland, Australia, Italy, Austria, Hong Kong, Sweden and Denmark, with 3 promising more to come.

Customers will, however, be charged roaming rates if they exceed their plans call, text or data limits.

“We want to make sure our customers have the best possible mobile experience,” said Thomas Malleschitz, marketing director at 3. “By abolishing expensive roaming charges in select countries, we are allowing our customers to get even more value from their minutes, texts and data abroad by removing the fear associated with staying in touch while travelling.” 

3 has been aggressively competitive with its pricing of late – possibly to offset the fact that it is now the only major operator in the UK which is unable to offer 4G, a title it will hold until December.