MASTERCLASSING

3 Hong Kong Opts for nWeb

David Murphy

Novarra, which provides next-generation mobile web platforms and services, has revealed that 3 Hong Kong has launched 3Xplorer, an innovative new service, using Novarra's nWeb platform. The 3Xplorer service is powered by nWeb version 6, which Novarra claims is the most advanced and comprehensive solution for high speed internet services on mobile phones. The service is available on 37 deployed and new handset models. 
3 Hong Kong's newly launched X-Series service includes 3Xplorer alongside Yahoo!, eBay, MSN, Orb and Sling Media, and provides consumers unparalleled choice of Internet activities and brands.
As a core X-Series component, 3Xplorer enables consumers to interact with the full Internet on their mobile to buy tickets, book flights, read and write email, monitor online auction bids, banking, search for content and more.  Novarra's nWeb platform includes high performance wireless web gateways and Java micro-browsers to provide a fast and intuitive mobile experience. Mobile users enjoy features like zoom, fast scroll, site navigation shortcuts and can perform all PC-like functions such as creating favourites, tracking history and accessing secure sites.
nWeb platform Version 6 builds upon five years of commercial
deployments and consumer usage. New capabilities include a dynamic
dashboard, an updated suite of automatic content identification and
prioritisation, RSS personalisation, a 20% improvement in page
rendering times, bandwidth efficiency and platform capacity, and new
languages for Java including Asian, Dutch, Portuguese and Flemish.
"We partnered with Novarra to offer a proven technology that revolutionises the way people interact with the web while on the move says 3 Hong Kong Commercial Director Amy Lung. We believe that 3Xplorer provides the key to unprecedented user experience. Novarra demonstrated a clear understanding of our needs and enabled us to deploy on 37 handset models in under 10 weeks with full billing integration."

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