3 has become the first Bebo Open Mobile Partner in Ireland, launching the Bebo Open Mobile Messaging and Media toolkit, which enables customers to connect directly to friends by text and watch free video content on Bebo from their 3 mobile.
Launched in February, Bebo Open Mobile is a global programme for mobile operators, handset makers and  mobile software developers. The initiative offers a suite of tools to support the delivery of the Bebo social networking experience to mobile users.
From today, 3s customers in Ireland have access to Bebo Open Mobile Internet. This is a a 3 version of the Bebo mobile Internet platform with 3 navigation, support for direct promotions and a range of customized features. They can also access Bebo Open Mobile Messaging, enabling 3s customers to receive Bebo SMS alerts and updates on their mobile phones through the 51231 Shortcode, and to upload photos to Bebo through the 53231 Shortcode. Additionally, 3 customers can update their Bebo profiles, add photos to their gallery, give virtual gifts and interact with friends through the short code
Finally, 3 has deployed Bebo Open Mobile Video in Ireland. This enables 3 customers to enjoy video content on their mobile and share content with friends on Bebo.
At launch, 3 will be the only mobile operator in Ireland that offers this full Bebo content social networking experience, says 3 Sales Director, Elaine Carey. Innovation and value is what we at 3 strive for and the speed at which people are subscribing to Bebo applications shows its also exactly what our customers demand.