3G network 3 has opened its latest ThreeStore, in Bluewater in Kent. The store has been designed, the company says to reflect the growing importance of media content in the sales process.
While shoppers are encouraged to interact with 3s services, the store concept also supports the delivery of key marketing messages, with new creative themes appearing on a regular basis; a How-To wall; and a calendar of events.
3 now has 10 stores nationwide, with two in London, and one each in Birmingham, Lakeside, Milton Keynes, Belfast, Bristol, Newcastle and Sunderland, in addition to the Bluewater store. It also has 150 3Point concessions within Superdrug stores, and is currently evaluating several additional prime retail sites.