3-ple Launches Mercury Composer

3-ple Media has announced the launch of Mercury Composer. As part of the holistic, award-winning Mercury multimedia platform, Composer allows operators to capitalize on market conditions and opportunities by launching new services where conception, development and delivery no longer take months to achieve, the company says. This is possible, says 3-ple, as Mercury separates out the issues of service creation and service delivery, which have traditionally presented obstacles to rapid service deployment. Operators are then able to use Composer to bridge the gap between media and third party content providers and their own infrastructure to make multimedia work.
By delineating service creation and service delivery in a single platform, operators and their content partners are not restricted in their creative scope or logistics planning by issues of delivery, connectivity or capacity. This is due to Mercurys core multimedia engine and service support functionality. Universal multimedia connectors, true N+1 scalability, and immense throughput capability at three times the speed of any other multimedia engine available are combined with innovative flat rate commercial licensing, says 3-ple. The result is that operators are positioned at the centre of the content value chain and are able to open up service creation to third parties without compromise, delay or loss of control.
Mercury Composer is designed to be an operator, white-labelled application that operators can extend out to third parties such as advertising agencies, corporates, brands or even subscribers. Through Composer, they can offer intuitive functionality for service creation to all these groups, as well as using it for their in-house requirements. As a business process application, Composer can manage content compilation on an account-by-account basis. Thresholds and parameters can be set for each account that govern types of multimedia templates used, authorization and sign off modules, black and white list access and billing options. Third parties are able to use Composer to focus on creating timely, compelling new services and campaigns without ever concerning themselves with more technical issues pertaining to delivery, transcoding, capacity or billing.
Operators can use this rich functionality offered through Mercury Composer to best leverage GSM standards, protect their subscribers interests and maintain their central position of control in the multimedia ecosystem. Mercury directly facilitates operators in meeting their most critical commercial KPIs of increasing the addressable market for multimedia services and raising associated ARPU, says 3ple, providing a necessary bridge between operators and content providers.
For operators, its not enough to have solutions that are only technically feasible, says
3ple-Media Managing Director and CTO, Costi Manda. The whole eco-system that supports multimedia needs to be geared to immediate and ongoing commercial viability. Solutions like Mercury Composer play into this big picture reality and offer both instant and sustainable profitability. This approach sets a new benchmark in the content landscape – one that is finally weighted in the operators favour, and offers real value to their partners.”