35 and Counting for the Mobile Auto Masterclass

More than 35 executives from the automotive industry have so far signed up to attend the Mobile Automotive Masterclass, the latest in our Mobile Masterclass series, staged in partnership with Camerjam, which takes place on Tuesday, 13 September in London.

The event will offer executives from the Automotive industry the opportunity to learn about mobile, connect with leading experts, and develop mobile strategies, all during the course of the afternoon event.

Among the delegates will be representatives from Jaguar, Daimler, Land Rover, Mercedez-Benz, Ford, Vauxall, Nissan, Renault, Hyundai, Audi, the RAC and Mondial Assistance.

The automotive sector has been an enthusiastic user of the mobile channel. BMW’s Winter Tyres campaign, which targeted BMW owners with a picture message showing how their car would look when fitted with winter tyres, is one of the most successful mobile campaigns ever, generating sales of $45m, at a campaign cost of $120,000.

The Mobile Automotive Masterclass will show car manufacturers, haulage companies, franchise garages, transport companies and other automotive businesses how to use the mobile channel in their business.

Our innovative format comprises of 6 quick-fire, 15-minute case studies on core mobile areas and in-depth round table surgeries where you can get the answers to the burning questions that will influence your mobile decisions.
The event will feature a keynote speech from Jonathan Williams, e-marketing director at Auto Trader. Other confirmed speakers include Rob Beecroft, director of business development at Velti, and Steward Hunter, head of client services at Somo Agency.

The event takes place in London, and is free to attend for people working in the automotive industry.

There are two more Masterclass events planned for 2011:

  • Sports & Leisure – October
  • Property – November

If you work in the automotive sector, and are interested in registering to attend the Mobile Automotive Masterclass for free, you can do so here.

To get involved in any of our Masterclass events as a specialist solutions provider, please contact: john.owen@mobilemarketingmagazine.com or T: 077696 74824.