360-degree Mobile TV

Television history was made earlier this week when Channel 5 and XS2TheWorld created the world’s first 360-degree dual-screen mobile and TV broadcast. XS2 worked with channel 5 to create a promo for channel 5’s Gadget Show World Tour. Viewers who had downloaded the requisite iOS app could get a 360-degree view of the set where the promo was being filmed simply by swiping the screen of their iPhone or iPad.

The promo featured specially scripted scenes and action all around the studio exclusively for the mobile 360 viewers. Directional movement of the mobile device resulted in synchronized movement from the 360 degree TV cameras – the viewer could look anywhere around the studio along a 360 horizontal and vertical axis.

That’s the best explanation we can offer, but your best bet is probably to watch the video.