3BILL, the mobile division of Symbios Group, has acquired Profile Heaven, a UK social networking platform aimed at 15-24 year olds. The company has not disclosed terms of the purchase for the site,  www.profileheaven.com  which in 2006 won a UK Website of the Year  award for Best Community Site
3BILL believes that the acquisition of Profile Heaven will benefit users of the site, allowing them to stay connected to their friends through a range of new, free applications and services that are planned as part of a re-development of the site. These services will make it easier to keep in touch, enabling members to access the site using a mobile phone when they do not have access to a PC. 3BILL will use its own software and content platform to integrate the mobile features to enhance usage of the site as well as offering higher levels of social interaction between users.
The site will be extensively improved over the coming months with a re-launch planned for early summer. 3BILL says the improvements will include a wide range of previously unseen web and mobile applications specifically tailored to deliver an extremely rich web and mobile experience to the sites well-established and fast growing community. The site will also be re-branded as part of the re-launch.
This is a natural step for our business within the exciting social networking channel, especially at a time when analysts remain bullish about the market, says 3BILL CEO, Martin Montague. Users accessing social networks are on the increase too. I believe we can create a unique and exciting proposition that will become a benchmark for the next generation of users and social networking sites.