3DLook, which specialises in AI-powered mobile body scanning and virtual try-on solutions, has announced a strategic partnership with Bershka, a leading fashion brand under the Inditex (ITX) umbrella. The collaboration aims to reduce return rates for the brand, boost conversions and sales by eliminating the sizing guesswork online shoppers face, and simultaneously provide interactive shopping experiences to young tech-savvy consumers.

During the collaboration, Bershka will leverage 3DLook’s virtual fitting room, YourFit, to provide highly accurate size and fit recommendations, as well as an engaging virtual try-on experience, directly on the Bershka website. Customers can choose an item and click on a “See how it fits me” widget to be voice-guided in real-time through a quick and easy, camera-based flow. Using a front and side photo of the customer, the solution’s precise 3D mapping technology and size recommendation engine then offer instant feedback on what size would fit best and provide a highly accurate and photorealistic virtual try-on experience.

“We want to provide the very best customer journey available, which requires removing the inconvenience of returning goods that don’t fit quite right and providing the interactive experience young shoppers desire today,” a Bershka spokeperson said. “We selected 3DLook due to its track record of delivering results for leading fashion brands, and – given the team’s willingness to go above and beyond to assist us during the setup – we’re confident this partnership will help us to achieve our goals.”