3DLook launches Uniform Pro, virtualizing in-person uniform fittings

Gabby Fernie

Contactless fit company 3DLook has announced the launch of Uniform Pro, a digital measuring, fit and size recommendation system for the uniform industry.

The AI-powered solution enables uniform manufacturing and rental companies to measure wearers remotely, with no need for in-person contact or physical fittings, and accurately determine the right-size garments for individuals.

The solution is transforming the $32bn (£23.08bn) workwear market, which is expected to grow to more than $42bn (£30.29bn) by 2025.

The uniform industry has previously depended on in-person measuring and fitting events, where individuals try on shared workwear samples to see which garments fit them best. These were expensive for companies, time-consuming to operate and left room for human error in the manual measuring and data input process. The COVID-19 pandemic then made such events unsafe, disrupting the entire uniform rental and manufacturing model.

Uniform Pro offers uniform companies a simple, fast and contactless digital solution. It uses a patented combination of computer vision and 3D statistical modelling to instantly measure the human body using just two photos and map the unique body measurements to product data to generate accurate size recommendations.

3DLook's brand partners - including industry giant Fechheimer Brothers - have seen a decrease in their return rate by 67 per cent over the last five months, since using the digital system.

“We’ve spent the last five years refining our technology that helped hundreds of fashion brands grow their businesses and reduce returns, while improving the online shopping experience for consumers,” said Vadim Rogovskiy, CEO and Co-founder of 3DLOOK. "We saw enormous demand for a similar solution in the uniform industry and have leveraged all of our experience and expertise to deliver this cutting-edge solution that enables a shift to more efficient business processes.”