Indian telco Reliance Communications has announced a partnership with UK mobile marketing firm, 3rd Space Services, to launch ad-funded videos on its Reliance Mobile platform. Under the tersm of the agreement, 3rd Space will supply mobile video content to Reliance Communications. It will also offer premium content such as Who wants to be a Millionaire, Bollywood songs and films, and sports content. The service will be available on every data-enabled handset within the Reliance network. Customers will have access to the content in exchange for watching an ad embedded within the video.
Our tie-up with 3rd Space will be mutually beneficial, says Krishna Durbha, Head of Value Added Services at Reliance Communications. It will not only increase the viewership, but also the revenue for both companies. Besides, the application offers outstanding video quality hitherto not experienced by mobile users, and will be accessible on every handset in our ecosystem. Our initiative will act as a launch pad for ad-funded videos in India, with more exciting things to follow. 
