40 Per Cent in UK Now Book a Table on Mobile

BookatableBookatable has conducted a survey of 850,000 people in its user base to find that 41 per cent in the UK now make reservations for dinner using their smartphone or tablet – compared to just 7 per cent in 2011.

Women are leading this trend, representing 61 per cent of all bookings. People spend an average of 11 minutes browsing the restaurants site before making their booking, with searches spiking at 7.07pm on mobile, compared to 12.21pm on desktop.

Desktop bookers were actually found to spend up to 37 per cent more per person, paying an average of £37.78, compared to £27.63 for on-the-go mobile bookers. App users however are more heavily targeted with cut-price promos, gaining early access to daily deals.