40 Per Cent of John Lewis Traffic Comes from Mobile
- Wednesday, September 11th, 2013
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Over 40 per cent of traffic to John Lewis eCommerce site comes from mobile devices, according to its results for the first half of 2012.
This contributed to a 6.5 per cent increase in revenues year-on-year, and helped it push past the milestone of £1bn annual online sales – a year ahead of its target. 
John Lewis launched a transactional app in July, but this is just part of the retailers mobile strategy. Its tried AR magic mirrors in store, and is set to trial wi-fi as well as RFID chips in its products – you can find out more about all that here.
