40 Per Cent of John Lewis Traffic Comes from Mobile

Over 40 per cent of traffic to John Lewis eCommerce site comes from mobile devices, according to its results for the first half of 2012.

This contributed to a 6.5 per cent increase in revenues year-on-year, and helped it push past the milestone of £1bn annual online sales – a year ahead of its target.

John Lewis launched a transactional app in July, but this is just part of the retailers mobile strategy. Its tried AR magic mirrors in store, and is set to trial wi-fi as well as RFID chips in its products – you can find out more about all that here.