4D Interactive, the social media company, has selected Tanla Mobile to redevelop its social networking channels on the Sky digital satellite platform. Effective immediately, Tanla will assume technical ownership of both of 4Ds Chat channels, and will assist the company in the development of new features, content and formats. Tanla will also support the streaming of both channels to the web and IPTV.
4D launched Chat Box TV (Sky Channel 874) in 2004, which it says made it the UKs original UGC channel, and the first to offer social networking “from the living room”. In February 2007 the company was named to the O2/Real Business 50 to Watch in Mobile list.
We were the first to offer television-based social networking in the UK and with this deal were again preparing to break new ground says 4D Interactive Managing Director David Lee. The relationship with Tanla Mobile will improve not only the content and reach of our channels but will help us deliver even tighter integration with our mobile, 3G Video and web-based chat services.”
For Tanla, Business Development Director Gautam Sabharwal adds:
“We are excited by the prospect of becoming 4Ds technical partner and developing its social networking channels. “Our TV platform has at its core a flexible, modular and customisable architecture; adapted and augmented for 4D by our Development Centre in India. Working with an imaginative company such as 4D, who really understand interactive communities is a great opportunity for us.”