The ScanLife QR code platform processed attracted 4m new users during Q2, 2013. Thats an impressive jump, considering its entire userbase during the period was 6m – meaning, of everyone who scanned a QR code at least once during Q2, two-thirds were doing so for the first time.

Scanning on tablets saw an especially sharp increase during the year, up 1,300 per cent on Q2, 2012.

There arent just more people scanning, theyre also scanning more – on average, users scan an average of just over three QR codes per month, an increase of 22 per cent year-on-year.

Whos scanning?

Nearly two-thirds of scans come from males – 64 per cent, to be precise – and 60 per cent come from Android devices.

The most common age demographic is 35-44, accounting for 25 per cent of all scans, followed closely by 25-34 year olds (23 per cent). Interestingly, compared to most mobile usage statistics, this skews a lot older. The usually-dominant 18-24 demographic (13 per cent) is actually beaten by both the 45-54 (18 per cent) and 55+ (15 per cent) age groups, suggesting its older people who have been most willing to embrace QR codes.