Mobile ad agency 4th Screen Advertising has significantly expanded its off-deck advertising network by signing deals with Associated Newspaper Group and Teletext.
By teaming up with such highly-regarded, and wide-reaching publishers, we have opened up major new advertising channels, allowing 4th Screen Advertising to offer our clients a much larger target base, says 4th Screen Account Director, Sarah McCluskey.
4th Screen Advertising has partnered with Associated Newspaper Group, the management company of major newspapers such as Metro, The Daily Mail and The Mail on Sunday, securing exclusive rights to serve mobile ads on the recently-developed Metro WAP site using its ad-serving platform, Mpression. 
The deal with 4th Screen Advertising allows us to offer our existing advertisers a new channel for advertising, and big brands the opportunity to reach commuters during peak travel times of the day for WAP surfing, says Annabel Hembry, Head of Mobile at Associated Newspaper Group.
4th Screen has also signed a publishing deal with Teletext. The company currently has  service offerings in the key areas of news, sport, racing, entertainment and a new Teletext Holidays mobile site planned for Q1 2008.  Teletext attracts a large customer base that drills down in to targeted demographic groups. By joining forces with Teletext, 4th Screen says it now has the ability to offer agencies and brands an increased opportunity to reach Teletexts vast and highly targeted audience. 
Optimising campaigns across our publisher network is key to providing our consumers with relevant advertising offers, and a great opportunity for big brands to interact with consumers on the move, says Teletext Head of Mobile, David Butler.